# 7 corporate partnerships supporting good causes

- Link: https://fundraising.co.uk/2019/06/14/7-corporate-partnerships-supporting-good-causes/
- Published: 2019-06-14T09:20:34+01:00
- Author: Melanie May

**Here is a selection of the corporate partnerships currently helping good causes
around the country, including P&O Ferries and its long-standing support of RNLI,
Greene King and Macmillan, and The Entertainer and Salvation Army.**

 

> We’re working to reduce the amount of plastic that ends up in landfill and in 
> our oceans. 
> Today's the final day to bring your unwanted toys in to any of our
> shops today and we'll work with the [@salvationarmyuk](https://twitter.com/salvationarmyuk?ref_src=twsrc%5Etfw)
> to rehome them 💚 [#WorldOceanDay](https://twitter.com/hashtag/WorldOceanDay?src=hash&ref_src=twsrc%5Etfw)
> No soft/plush can be accepted. [pic.twitter.com/4eJUiwZHVx](https://t.co/4eJUiwZHVx)
> 
> ## Advertisement
> 
>  [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)
> — The Entertainer (@EntertainerToys) [June 8, 2019](https://twitter.com/EntertainerToys/status/1137276335783653378?ref_src=twsrc%5Etfw)

#### The Entertainer & Salvation Army

The Entertainer partnered with the Salvation Army this month for its weeklong [Big Toy Rehoming](https://www.thetoyshop.com/bigtoyrehoming)
event. The week aims to help reduce plastic waste with the toy store asking people
to bring in their unwanted toys into stores from 5-8 June so it could rehome them
via The Salvation Army.

 

#### 󠀁[⌊RNLI & P&O⌉⌊RNLI & P&O⌉󠀁[

#### P&O Ferries & RNLI

[P&O Ferries](http://www.poferries.com/en/portal) welcomed volunteers and officials
from the Royal National Lifeboat Institute ([RNLI)](https://rnli.org/) to Channel
House, Dover recently to present them with a cheque for £13,522.59 – the largest
amount ever raised for the charity by the ferry operator’s employees and customers.
Continuing the long-standing partnership between P&O Ferries and the RNLI, this 
figure was raised through collection boxes placed on all six of its ships serving
the English Channel throughout 2018, allowing donations of any currency. As the 
company’s official charity these are the exclusive collection boxes on board.

 

https://twitter.com/DeloitteUK_1M/status/1136984906033258497

#### Deloitte & Aberdeen Foyer

[Deloitte](https://www2.deloitte.com/uk/en.html) has added three new partners in
Scotland to One Million Futures, the firm’s social impact initiative. [Aberdeen Foyer,](https://www.aberdeenfoyer.com/)
Move On, and Social Bite became One Million Futures Partners on 1 June. The Scottish
organisations are amongst 13 charities and eight social enterprises across the UK
that will become new One Million Futures Partners this month. They have joined Children
1st, who has been a partner in the programme since 2016. Midway into the firm’s 
five-year programme to help one million people get to where they want to be through
access to education and employment, Deloitte says the initiative has already made
a positive impact on 475,000 people’s futures while contributing over £10 million
to society.

 

> Every young person should feel empowered to speak up with pride and reach their
> full potential.
> That's why we're partnering with [@Dove](https://twitter.com/Dove?ref_src=twsrc%5Etfw)
> to help 10 million young people build self-esteem and body confidence. [#WD2019](https://twitter.com/hashtag/WD2019?src=hash&ref_src=twsrc%5Etfw)
> [#PowerOfSelfEsteem](https://twitter.com/hashtag/PowerOfSelfEsteem?src=hash&ref_src=twsrc%5Etfw)
> [https://t.co/alqWIhZGSw](https://t.co/alqWIhZGSw)
> — UNICEF (@UNICEF) [June 5, 2019](https://twitter.com/UNICEF/status/1136363323920961536?ref_src=twsrc%5Etfw)

#### Dove & Unicef

A new three-year partnership between Unilever brand [Dove](https://www.dove.com/uk/home.html)
and [Unicef](https://www.unicef.org.uk/) that will help 10 million young people 
in Brazil, India and Indonesia gain better self-esteem and body confidence by 2022
has launched. The partnership will see Dove and Unicef adapt modules on self-esteem
and body confidence from the Dove Self-Esteem Project and include them in Unicef
programmes that teach young people essential life skills.

 

> We walked, we ran, we climbed mountains and baked cakes – and our team members
> have raised an incredible £680,000 in just one month with our annual ‘[@macmillancancer](https://twitter.com/macmillancancer?ref_src=twsrc%5Etfw)
> May’ fundraising push. [https://t.co/fdo39FXAxk](https://t.co/fdo39FXAxk) [pic.twitter.com/e6PbjGTXei](https://t.co/e6PbjGTXei)
> — Greene King (@greeneking) [June 11, 2019](https://twitter.com/greeneking/status/1138486238250508288?ref_src=twsrc%5Etfw)

#### Greene King & Macmillan

[Greene King](https://www.greeneking.co.uk/) team members have raised £680,000 in
just one month with their annual ‘[Macmillan](https://www.macmillan.org.uk/) May’
fundraising push. This bumper month takes the total raised by the pub company and
brewer to over £6 million. This year’s fundraising took the form of a range of activities,
from physical challenges to family events and individual efforts. Highlights included
individual and team challenges such as marathons, danceathons and swimathons, community
events including music festivals, toddler walks and fun days, and messy activities
such as gunge your colleague. Greene King has been working in partnership with Macmillan
since 2012.

 

#### Deutsche Bank & Cure Leukaemia

[Cure Leukaemia](http://www.cureleukaemia.co.uk/) is to begin funding specialist
research nurses across the UK in a national blood cancer trials network from January
2020, thanks to its UK Charities of the Year partnership with [Deutsche Bank](https://www.db.com/company/index.htm).
From January 2020, specialist research nurses will be funded for a minimum of three
years in 12 Centres across the UK and will work with a Hub based in the Centre for
Clinical Haematology, Birmingham to deliver the Trials Acceleration Programme (TAP),
previously solely funded by Bloodwise, and will allow for rapid assessment of new
treatments for blood cancers. Cure Leukaemia’s two-year national partnership with
Deutsche Bank is predicted to raise £2.5 million to support the trials. England 
football manager Gareth Southgate, BBC Match of the Day presenter Gary Lineker and
Watford goalkeeper Ben Foster showed their support for Cure Leukaemia and its plans
in a video at this week’s launch event.

 

 [⌊ICR Unfinished Symphony⌉](https://wfay6x.infiniteuploads.cloud/2019/06/190513_ICR_unfinished_symphony_0230-e1560497059785.jpg)

#### Institute of Cancer Research & Royal Philharmonic Orchestra

The [Institute of Cancer Research](https://www.icr.ac.uk/), London (ICR) and the
[Royal Philharmonic Orchestra](https://www.rpo.co.uk/) (RPO) have created a new 
piece of music that has been left deliberately unfinished to help raise funds for
a new cancer research centre in Sutton. Entitled ‘_Let’s Finish It’ _and performed
by the RPO_,_ the ‘unfinished symphony’ abruptly cuts to silence three-quarters 
of the way through symbolising the unfinished state of a building being created 
by the ICR to spearhead efforts for new cancer cures: The Centre for Cancer Drug
Discovery will be one of the world’s most important buildings, discovering treatments
that aim to turn cancer into a disease that can be controlled long term and effectively
cured.

This and main image © John Angerson

 * **[Irish charities share fund worth over €1 million](https://fundraising.co.uk/2019/06/17/irish-charities-share-fund-worth-over-e1-million/)**(
   17 June 2019)
 * **[Recruitment agency aims to donate £1 million over five years](https://fundraising.co.uk/2019/07/10/recruitment-agency-aims-to-donate-1-million-over-five-years/)**(
   10 July 2019)
 * **[FirstGroup and Action for Children partnership reaches £1 million target early](https://fundraising.co.uk/2019/08/14/firstgroup-and-action-for-children-partnership-reaches-1-million-target-early/)**(
   14 August 2019)

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