# Marie Curie, Woodland Trust & Salvation Army among winners of this year’s IoF Insight in Fundraising Awards

- Link: https://fundraising.co.uk/2019/06/13/marie-curie-woodland-trust-salvation-army-among-2019s-iof-insight-in-fundraising-awards-winners/
- Published: 2019-06-13T09:00:34+01:00
- Author: Melanie May

**Marie Curie, Woodland Trust and Salvation Army are among the winners of the 2019
IoF Insight in Fundraising Awards, while Jim Baggett, Founder Director of Wood for
Trees has received the Outstanding Achievement Award.**

The eighth [IoF Insight in Fundraising Awards](http://insightsig.org/) were celebrated
at London’s Royal Institute of British Architects last night (12 June) with charities
and suppliers recognised for their excellent use of data and insight in fundraising.

Other winners included [Cancer Research UK](https://www.cancerresearchuk.org/), 
British Red Cross, The Children’s Trust, [Wood for Trees](http://www.woodfortrees.net/),
and Marketing Metrix.

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The awards saw record numbers of entries received in a number of categories with
the Most Powerful Insight Using Data Analysis category seeing eight entries shortlisted
as a result while Most Powerful Use of Insight in Mass Fundraising had seven.

Nick Mason, Chair of the IoF Insight in Fundraising SIG and Founder of UpliftingData
commented:

> “At the heart of all good fundraising is great insight and it was really encouraging
> to see so many strong entries across all of the categories, giving every indication
> that the role of insight continues to grow throughout the sector. It seems we’ve
> been able to lift our heads up from our concentration on the implementation of
> GDPR, and to start really considering how we can improve our organisations’ fundraising.
> All categories were hard-fought, and our congratulations go out to everyone who
> has been shortlisted, highly commended and of course to this year’s winners.”

 

#### The Award Winners:

**Most Powerful Insight Using Data Analysis**

**Winner: **Marie Curie, REaD Group, Natural Data Insight and Caversham Analytics

**Highly Commended:** The Salvation Army with Marketing Metrix

 

**Most Powerful Insight Using Research           **

**Winner: **Woodland Trust

**Highly Commended:** Oxfam GB

 

**Best Use of Insight in a Small-to-Medium Charity**

**Winner:** The Children’s Trust with Wood for Trees

**Highly Commended: **Julia’s House with Wood for Trees

 

**Best Use of Data and Analysis in Digital Fundraising**

**Winner: **Cancer Research UK

**Highly Commended:** Alzheimer’s Research

 

**Best Use of Insight to Improve your Donor Experience**

**Winner: **Woodland Trust

**Highly Commended:** NDCS

 

**Most Powerful Use of Insight in Mass Fundraising**

**Winner: The **Salvation Army with Marketing Metrix

**Highly Commended:** Parkinson’s UK

 

**Most Powerful Use of Insight in One-to-One Fundraising**

**Winner: **Macmillan Cancer Support

**Highly Commended: **Brooke Hospital for Animals with UpliftingData

 

**Supplier of the Year**

**Winner: **Wood for Trees (nominated by Cats Protection)

**Highly Commended: **DTV & JAA Media (nominated by Cats Protection)

 

**Team ****of the ****Year**

**Winner: **British Red Cross

**Highly Commended: **Cancer Research UK

 

**Rising Star**

**Winner: **Kirsty Arbuckle of MacMillan Cancer Support

 

**Outstanding Contribution**

The Outstanding Contribution Award went to Jim Baggett, formerly Director of Wood
for Trees, which he founded in 2007, and prior to that a Director and owner at Occam
DM Ltd.

 

The shortlist was also announced for the [**IoF National Fundraising Awards 2019**](http://www.nationalfundraisingawards.org.uk/)**–
Best Use of Insight**. This National Award celebrates and rewards the best examples
of data insight in fundraising with the shortlist made up of five award winners 
from the ‘core discipline’ categories of the Insight in Fundraising Awards.

 * **Cancer Research UK **Entry: Online Journey Analysis
 * **Marie Curie, REaD Group, Natural Data Insight and Caversham Analytics **Entry:
   The Big SHIFT: Mapping the future of fundraising at Marie Curie
 * ** ****Woodland Trust **Entry: Supporter Journeys Project
 * ** ****Marketing Metrix (with The Salvation Army) **Entry: Forensic Analysis 
   Allows The Salvation Army to Improve Mass Fundraising Results
 * **Macmillan Cancer Support **Entry: Corporate Partnerships Brand Insight

The winner will be announced at the Awards, held during the Institute of Fundraising’s
[National Convention](http://www.fundraisingconvention.uk/) on 1 July.

 * **[Around 1 in 5 plan not to give this year – & an almost equal proportion intends giving more](https://fundraising.co.uk/2023/06/07/around-1-in-5-plan-not-to-give-this-year-an-almost-equal-proportion-intends-giving-more/)**(
   7 June 2023)
 * **[Scottish legacy market insights revealed in new report](https://fundraising.co.uk/2023/06/22/scottish-legacy-market-insights-revealed-in-new-report/)**(
   22 June 2023)
 * **[New hub for UK grantmaking data & insights to launch in 2024](https://fundraising.co.uk/2023/12/11/new-hub-for-uk-grantmaking-data-insights-to-launch-in-2024/)**(
   11 December 2023)

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