# Tech start up seeks to launch social media platform to do good

- Link: https://fundraising.co.uk/2019/06/12/tech-start-up-seeks-to-launch-social-media-platform-to-do-good/
- Published: 2019-06-12T08:00:47+01:00
- Author: Melanie May

**A UK tech start-up has launched a £250,000 crowdfunding campaign on Crowdcube 
to enable it to create a social media platform to do good.**

[WokenUp](http://www.wokenup.com) aims to bring together people and organisations
around the world that want to give back and make a difference on social and environmental
issues, with the aim of deepening and accelerating the impact that they make.

The platform aggregates content by reference to the 17 United Nations Sustainable
Development Goals and hashtags (including single-sentence “Snippets” of data), enabling
its users to communicate and demonstrate the impact that they are making in relation
to those Goals and tags.

## Advertisement

Having finalised its prototype, WokenUp is looking for external investment to build
its online platform – a web app that can be used across multiple devices, including
mobile ­­– and to launch it later this year. The company is looking to raise £250,000(
15% equity stake) through [its crowdfunding campaign](https://www.crowdcube.com/companies/wokenup/pitches/Zpv56q)
and has more than £105,000 currently invested.

WokenUp’s revenue will initially come from three sources: social media advertising,
fees paid by companies that post job opportunities on the platform and premium subscription
fees.

Founder of WokenUp and social entrepreneur, Simon Puleston Jones said:

> “WokenUp will be a unique “social network for good” that will enable you to find
> opportunities to help others and inspire action by showing the contribution you
> are making across a range of issues that matter to you. Rather than being manipulated
> by algorithms you don’t understand and can’t see, _you’re_ in control of what 
> you can engage with on the platform thanks to our topic-led approach.”

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