# Rebrands, mergers, & agency appointments round up for May 2019

- Link: https://fundraising.co.uk/2019/05/28/rebrands-mergers-agency-appointments-round-up-for-may-2019/
- Published: 2019-05-28T08:33:31+01:00
- Author: Melanie May

**A brand refresh for Grief Encounter, a new website for the Motor Neurone Disease
Association and a merger for three local Mind charities are among this month’s rebrand,
merger and agency news round up.**

 

 [⌊grief encounter⌉](https://wfay6x.infiniteuploads.cloud/2019/05/k74h53iwjw71imqpqrlm6smfmfw896.jpg)

#### Brand refresh for Grief Encounter

Child bereavement charity [Grief Encounter](https://www.griefencounter.org.uk/) 
has refreshed its company-wide branding to commemorate its 15th Anniversary. The
charity worked with London agency Creative Clinic, and hopes that the new identity
will communicate to everyone, creating a brand that gives form and voice to bereavement
in today’s society.

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Adam Selwyn, Executive Director, Creative Clinic said:

> “Strongly influencing our design was the balance between sympathy and empathy 
> Grief Encounter offer their clients, with the harsh reality of bereavement. The
> letter ‘i’ is missing from the Grief in the logo, representing someone missing,
> the deceased, and the permanence of their absence. However, the visual impact,
> that the word Grief can still be read without hesitation, shows the organisation’s
> expert clinical team not filling the space, but supporting what has been left 
> behind; just as the team support and guide bereaved children and young people 
> in their darkest time of grief.”

 

> 'Love the colours, clean lines and progressive ideas – It looks fresh and really
> engaging!' Such wonderful comments about our rebrand and especially our launch
> video. See what all the fuss is about and let us know what you think 🙂 [https://t.co/SxlpBT9OCB](https://t.co/SxlpBT9OCB)
> — WPNC (@WPNCAgency) [May 22, 2019](https://twitter.com/WPNCAgency/status/1131108187531304961?ref_src=twsrc%5Etfw)

#### WPN Chameleon rebrands to WPNC

[WPN Chameleon](https://wpnc.agency/) announced a rebrand of the agency in May. 
It is now WPNC, and the changes came in response to several developments at the 
50-strong independent agency and in the market generally. Firstly, by working with
organisations across many sectors – from finance to charity – WPNC understands clients
require integrated services, from traditional creative to digital expertise, under
one roof.

Secondly, the new brand reflects the unity between original direct response agency
Watson Phillips Norman and digital specialist Chameleon, since they merged five 
years ago. Both have collaborated ever more closely since then and today operate
as one organisation. Thirdly, the agency says, it is bringing to the fore its heritage
of creating “Compelling Experiences” that deliver meaningful actions, along with
a successful, audience-centric approach to devising campaigns and propositions for
clients.

 

> EXCITING NEWS! Three local Mind charities – Great Yarmouth & Waveney Mind, Norwich
> and Central Norfolk Mind, & West Norfolk Mind – have announced that they will 
> merge, relaunching under the name of NORFOLK & WAVENEY MIND on 1st July. Click
> here for info: [https://t.co/geO7guK1B5](https://t.co/geO7guK1B5) [pic.twitter.com/nQ7EUlPFqX](https://t.co/nQ7EUlPFqX)
> — Norfolk and Waveney Mind (@NorfolkMind) [May 1, 2019](https://twitter.com/NorfolkMind/status/1123556551116173314?ref_src=twsrc%5Etfw)

#### Three local Mind mental health charities announce merger

Three local mental health charities; [Great Yarmouth & Waveney Mind](https://www.gywmind.org.uk/),
Norwich and Central Norfolk Mind and West Norfolk Mind, have officially announced
that they are to merge and relaunch under the new name of Norfolk and Waveney Mind
on 1 July. The coming together of the charities will help to increase the range 
and availability of local mental health services, increase the promotion of positive
mental health and improve sustainability of Mind services across Norfolk and Waveney.
Together it is hoped that the three Minds will create a stronger, united voice for
their beneficiaries, campaigning and advocating on a Norfolk and Waveney wide basis,
enhancing service delivery and sharing good practice to further improve support 
for its beneficiaries across the whole of Norfolk and Waveney.

 

 [⌊MND Association⌉](https://wfay6x.infiniteuploads.cloud/2019/05/Screen-Shot-2019-05-28-at-08.22.50.png)

####  Motor Neurone Disease Association launches new website

A collaborative project by the [Motor Neurone Disease Association](https://www.mndassociation.org/)
has culminated in the launch of a new website, specifically designed to make it 
easier for people living with the disease to access vital information. Improved 
navigation options and an easier search function sit on simply designed pages, making
it more straightforward for visitors to find the information they need. Content 
on the entire 1500 pages of the previous website has been reviewed and updated with
more than 200 pages removed. A library of information videos has been added and 
the sitemap reworked to put the most searched for information at the top of the 
navigation.

The new website has been designed primarily for mobile so all pages work effectively
on tablets and mobiles as well as desktops, enabling people affected by MND to access
vital information wherever and whenever they need it, including by using communication
aids such as ‘eyegaze’.

The charity consulted on the development with people with MND as well as other key
audiences such as health and social care professionals, volunteers and fundraising
supporters.

 

> If you want to get involved, download posters and invitations and find out how
> to donate at [https://t.co/HpOpxlxbMI](https://t.co/HpOpxlxbMI). The NHS celebrates
> its birthday on 5 July and tea parties will be happening up and down the country
> from 24 June to 7 July – will you join the party? (2/3)
> — NHS Grampian (@NHSGrampian) [May 21, 2019](https://twitter.com/NHSGrampian/status/1130763057649651713?ref_src=twsrc%5Etfw)

#### NHS Charities Together retain Skating Panda for campaign strategy help

[NHS Charities Together](http://www.nhsbig7tea.co.uk/) has retained strategy and
communications consultancy [Skating Panda](https://skatingpanda.com/) to advise 
on long term campaign strategy, building to the NHS’ 75th birthday in 2023 and to
devise and implement a strategy to continue to build awareness, to encourage people
to keep donating and get involved with its Big7Tea campaign.

The two collaborated for the first time last year on a campaign in celebration of
the NHS’s 70^(th) birthday to raise awareness of the work NHS charities do to support
the NHS. A new campaign website has been launched for the Big Tea 2019, where the
public can download materials to plan a tea party, to donate to their favourite 
NHS charity or to sign up to ‘do more’.

 

> We are excited to be working with [@Battersea_](https://twitter.com/Battersea_?ref_src=twsrc%5Etfw)
> to create innovation across the rescue and rehoming industry! [https://t.co/n0rqq0UI7m](https://t.co/n0rqq0UI7m)
> — Blue State (@bluestate) [May 16, 2019](https://twitter.com/bluestate/status/1128963803209764864?ref_src=twsrc%5Etfw)

#### Battersea to evolve digital strategy with help of Blue State Digital

[Battersea](https://www.battersea.org.uk/) has appointed [Blue State Digital](https://www.bluestatedigital.com/)
to help evolve its digital strategy. Blue State will be working with Battersea to
create a ‘Digital Innovation Forum’ within the organisation, looking at how online
tools and technologies can support Battersea in achieving its strategic aim of changing
the way animals are rehomed, and to create innovation across the rescue and rehoming
industry.

The collective outputs from the Forum will underpin the overall vision for digital
across Battersea. Projects, which will be run in monthly ‘sprints’, might involve
changing audience attitudes through digital innovation, sharing Battersea’s knowledge
in the UK and overseas, or developing and mobilising Battersea communities.

The Forum will work on these ideas across the organisation, engaging stakeholders
and building capacity across relevant teams. Blue State Digital was appointed as
a result of a competitive pitch and the agency will work closely with Battersea’s
digital team, as well as its brand, content & communities, performance, fundraising,
and operations departments.

 * **[Education charity SkillForce seeks acquisition or merger](https://fundraising.co.uk/2019/06/28/education-charity-skillforce-seeks-acquisition-or-merger/)**(
   28 June 2019)
 * **[Asthma UK & British Lung Foundation agree merger](https://fundraising.co.uk/2019/12/12/asthma-uk-british-lung-foundation-agree-merger/)**(
   12 December 2019)
 * **[Pancreatic Cancer Action & Pancreatic Cancer Scotland announce intention to merge](https://fundraising.co.uk/2020/01/30/pancreatic-cancer-action-pancreatic-cancer-scotland-announce-intention-to-merge/)**(
   30 January 2020)

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