# Salesforce.org-led coalition urges action on social impact measurement

- Link: https://fundraising.co.uk/2019/05/22/salesforce-org-led-coalition-urges-action-social-impact-measurement/
- Published: 2019-05-22T13:30:40+01:00
- Author: Melanie May

**A coalition led by Salesforce.org is calling for philanthropists and charities
to direct more thought into how measurement and responsible use of data can benefit
society.**

The coalition, including Candid (formerly Guidestar), the Urban Institute’s Center
on Nonprofits and Philanthropy, [New Philanthropy Capital](https://www.thinknpc.org/),
and [Salesforce.org](https://www.salesforce.org/), have today (22 May) released 
_Impacting Responsibly_: a report designed to help charities, philanthropists and
non-profits measure their social impact in a responsible manner.

The _Impacting Responsibly_ report aims to engage thought leaders in philanthropy
and measurement and evaluation around a core set of impact-related themes ranging
from capacity building, data privacy, to governance, and data ownership. More than
two dozen contributors outline these key themes in greater detail, and identify 
issues and resources for those seeking further exploration.

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Many of those engaged in developing the report are discussing the topics addressed
in _Impacting Responsibly_ at the Good Tech Fest currently being held in Chicago(
21 to 23 May). The coalition will then continue to discuss the findings of the report
with the social sector throughout the year via webinars and presentations at conferences.

It hopes that _Impacting Responsibly_ will help to identify both key paths worthy
of further exploration and help drive consensus for appropriate follow-up recommendations
interested parties can take to further explore these topics.

Brian Komar, VP Global Impact at Salesforce.org, said:

> “The impact measurement movement presents a unique opportunity to reimagine how
> to address long-standing sector challenges including diversity and inclusion, 
> beneficiary feedback, onerous reporting, and transparency and accountability. 
> Overcoming these challenges and seizing these opportunities, however, will not
> happen if left to chance.”

Shena Ashley, Vice President of the Urban Institute, noted:

> “With the mainstreaming of measurement tools and approaches, more organisations
> have the opportunity to demonstrate what works and inform better policy and practice.”

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