# Over £20 million raised by 2019 London Marathon runners on JustGiving

- Link: https://fundraising.co.uk/2019/04/29/over-20m-raised-by-2019-london-marathon-runners-on-justgiving/
- Published: 2019-04-29T14:56:00+01:00
- Author: Howard Lake

**Nearly 14,000 runners in yesterday’s Virgin Money London Marathon have raised 
over £20 million for good causes.**

This is the largest amount raised via JustGiving for any London Marathon.

Added to the total of [£25.5m raised so far](https://fundraising.co.uk/2019/04/29/london-marathon-runners-raise-record-breaking-25-5m-so-far-via-virgin-money-giving/)
by runners using Virgin Money Giving, the official fundraising partner of the event,
runners have so far raised **over £48.5m** from the event. 

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## Over £300m raised over 19 London Marathons

The figure from JustGiving now means that 200,000 London Marathon runners have raised**
over £300 million** over the last 19 years of the event via the platform.

JustGiving added that this year saw an increase in:

 * the average amount raised by each fundraiser
 * the average donation given to runners

 

## Vests of the Best

JustGiving uses a number of tools to inspire giving and boosting the sums raised
by runners.

Its [Vests of the Best Leaderboard](https://www.justgiving.com/vests-of-the-best/leader-board/londonmarathon2019)
is incentivised competition for runners on social media. Top entries included Michael
Edwards who raised over £54,000 for Prostate Cancer UK and Hattie Seal whose JustGiving
page raised over £45,000 for Breast Cancer Care.

Its [Digital Cheer Squad](http://cheersquad.justgiving.com/marathon) campaign encouraged
last minute donations as runners took their marks. Personalised messages of support
were sent to fundraisers, with a link to their respective pages.

JustGiving also claimed that is removal of platform fees, offering donors the choice
to make a voluntary contribution to support JustGiving’s platform, could also have
contributed to boosting the total raised. 

 * **[Virgin Money & Mencap announce partnership to bring people together through sport](https://fundraising.co.uk/2019/06/18/virgin-money-mencap-announce-partnership-to-bring-people-together-through-sport/)**(
   18 June 2019)
 * **[£7.8 million available from London Marathon Charitable Trust to encourage physical activity](https://fundraising.co.uk/2020/02/04/7-8m-available-from-london-marathon-charitable-trust-to-encourage-physical-activity/)**(
   4 February 2020)
 * **[Apply now to be 2022 London Marathon Charity of the Year](https://fundraising.co.uk/2020/03/02/apply-now-to-be-2022-london-marathon-charity-of-the-year/)**(
   2 March 2020)

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