# Strava runners’ fastest last mile to raise funds for youth sport charities

- Link: https://fundraising.co.uk/2019/04/11/strava-runners-fastest-last-mile-to-raise-funds-for-youth-sport-charities/
- Published: 2019-04-11T00:01:56+01:00
- Author: Howard Lake

**Strava, the social network for athletes, is running a global campaign to encourage
its active users to make their last mile their fastest, and to unlock a £10 donation
to a youth sports charity.**

 

The Last Mile challenge runs from now until 30 June, and will support seven running
charities around the world. In the UK the charity is The Running Charity.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 

Strava has a community of over 40 million athletes around the world in 195 countries.
They have shared more than two billion activities via the platform.

 

## The Last Mile

 

The campaign applies to those who run a half or full marathon race from 11 April
to 30 June 2019. Anyone who runs their last mile the fastest during that race will
unlock a £10 donation from Strava to The Running Charity. You must tag your activity
as a race for it to qualify for the challenge.

 

The total donation is capped at $50,000.

 

This should prove quite a challenge to most runners. **Only 1% to 3%** of runners
on Strava complete their last mile as their fastest in half and full marathon-distance
activities.

 

 

 

[⌊The Last Mile - logo for Strava's campaign⌉⌊The Last Mile - logo for Strava's 
campaign⌉[

 

## Summit

 

In return for [signing up to take part in The Last Mile](http://www.strava.com/lastmile),
Strava is giving every athlete 30 days of their Summit product for free. [Summit](https://www.strava.com/summit)
helps athletes make the most of their training with in-depth analysis tools they
can use to review their efforts and track their fitness on the run up to race day.

 

Strava CEO, James Quarles said: “We love bold and audacious goals, and the Last 
Mile challenges runners to give their all, finish strong and support youth running
in the process. We’re thrilled to partner with The Running Charity in the UK to 
help the next generation of runners get moving.”

 

 

 

## The Running Charity

 

![Running Charity runners in orange running gear standing in front of a colourful
wall of graffiti](https://wfay6x.infiniteuploads.cloud/2019/04/runners-the-running-
charity.jpg)

 

[The Running Charity](http://www.therunningcharity.org/) uses running “to make a
profound impact on the lives of homeless and at-risk young people in the UK, helping
them to achieve their potential and allowing runners to make real social change 
in their communities”.

 

Alex Eagle, its co-founder and CEO, said: “One of the most profound moments that
our young people experience in our programmes is the moment they first achieve something
that they once perceived as impossible; from a 5km to an ultra-marathon running 
teaches our young people that through commitment, resilience and passion you can
push the boundaries of possibility.”

![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader-
2x.gif)