# Peer to peer fundraising platform Tiltify launches to UK charities

- Link: https://fundraising.co.uk/2019/04/11/peer-to-peer-fundraising-platform-tiltify-launches-to-uk-charities/
- Published: 2019-04-11T08:27:49+01:00
- Author: Melanie May

**Peer-to-peer interactive fundraising platform Tiltify has launched to UK charities.**

The platform helps nonprofits raise money through livestream broadcasting, with 
[WaterAid](https://www.wateraid.org/uk/) announced as one of the UK organisations
that will use the platform in the next few months for livestream fundraising in 
campaigns. [Tiltify](https://tiltify.com/) is also working with a number of other
UK charities, including Make-a-Wish UK, Cats Protection UK and The Diana Award.

Tiltify also allows nonprofits to partner with gamers and celebrities for campaigns,
who can mobilise their online followers to contribute to their favourite charitable
causes. Last year on Tiltify, gamers raised nearly £2.3 million for St. Jude Children’s
Research Hospital during the 2018 GuardianCon event, with another £1.5 million during
St. Jude Play Live Prize Month, which hit its fundraising goal in just the first
19 days.

## Advertisement

Celebrity streamers are also using Tiltify to raise funds for charities, with YouTuber
[Markiplier](https://www.youtube.com/user/markiplierGAME) raising almost £400,00
in less than 24 hours with the help of his 23 million-plus YouTube subscribers, 
while [Jacksepticeye](https://www.youtube.com/user/jacksepticeye) has raised over
£1.2 million so far in his fundraising efforts on Tiltify by engaging his 21 million
subscribers to give to various causes through the Tiltify platform on his channel.

Tiltify supports a wide range of livestream fundraising activities beyond gaming,
including food-related and art broadcasts, such as live music performances, and 
events like 5K runs and walks for charity.

It is also the only fundraising platform to have direct integration with the [Twitch](https://www.twitch.tv/)
livestream platform. The Tiltify for Twitch extension allows streamers to embed 
Tiltify’s interactive features, such as milestone, incentives and real-time contribution
tallies into their stream pages. Tiltify also allows donors to receive instant, 
on-screen recognition for their contribution and interact live with players and 
special guests.

According to Tiltify, it is possible to get started with a Tiltify livestream fundraising
event in less than five minutes.
 

> Michael Wasserman launches [@WeAreTiltify](https://twitter.com/WeAreTiltify?ref_src=twsrc%5Etfw)
> to UK charities. [pic.twitter.com/XR5FpTYwqG](https://t.co/XR5FpTYwqG)
> — Howard Lake (@howardlake) [April 9, 2019](https://twitter.com/howardlake/status/1115627208012439553?ref_src=twsrc%5Etfw)

 Tiltify CEO Michael Wasserman said:

> “While some may have never heard of these gaming and internet celebrities, there
> is a massive following for esports and livestream programming in the UK, which
> is why our platform has grown by streamer demand alone over the past four years.
> “
> Our platform is not just designed for celebrities or well known influencers, though.
> Tiltify allows anyone and everyone to reach new audiences from around the world
> and capitalise on the opportunity with easy-to-use features unique to our platform–
> like polling, rewards and milestones – that engage and motivate donors to open
> their wallets.”

 * **[Fundraising and giving platforms for charities](https://fundraising.co.uk/2021/10/15/fundraising-and-giving-platforms-for-charities/)(
   15 October 2021)**
 * **[Top tips for successful livestreaming and gaming for good](https://fundraising.co.uk/2021/02/10/top-tips-for-successful-livestreaming-gaming-for-good/)(
   10 February 2021)**
 * **[A guide to Twitch fundraising](https://fundraising.co.uk/2020/12/23/the-2020-guide-to-twitch-fundraising/)(
   23 December 2020)**