# NTT Fundraising enters voluntary administration & announces agency-saving restructure

- Link: https://fundraising.co.uk/2019/04/04/ntt-fundraising-enters-voluntary-administration-announces-agency-saving-restructure/
- Published: 2019-04-04T11:01:20+01:00
- Author: Melanie May

**Telephone fundraising agency NTT Fundraising has today entered voluntary administration
and announced an agency-saving restructure that will enable it to continue supporting
all 25 charity clients and retain all 98 jobs.**

 

Committed 2 Communications Ltd, trading as [NTT Fundraising](http://nttfundraising.co.uk/),
entered into voluntary administration via director appointment following professional
advice. A sale agreement for the company’s assets was arranged with the administrator,
SFP Restructuring Ltd and NTT Fundraising directors, Dave Clark and Natalie Bailey
have secured funding and purchased assets that include staff contracts and the NTT
Fundraising brand.

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As a result, all 98 staff have been offered roles in the new agency that will trade
as NTT, dropping the word ‘fundraising’ to reflect its new and broader service offering
that will see it support charities across fully integrated fundraising and non-fundraising
communications strategies.

 

All clients and suppliers have been informed and are transferring to the new company
with no charities owed any money and live charity campaigns continuing uninterrupted.

 

Dave Clark, Director of NTT, commented:

 

>  “We have been able to partner with a funder who shares our belief in the power
> of this sector and so with their help we’ve been able to secure the future of 
> NTT and the huge pool of talent that it holds.”

 

While the new agency will retain much of the NTT brand’s character, heritage and
experience built over three decades of supporting charities via the telephone, its
business model will offer a more diverse range of marketing, fundraising and communications
services. It aims to provide more strategic campaigns for charity clients who want
to focus on supporter engagement across integrated channels with multiple approaches
in creating tailored supporter journeys. Telephone will be a core service (both 
outbound and inbound), and will sit alongside SMS, email, white mail, digital production,
social media and strategic fundraising consultancy.

 

Natalie Bailey, Director at NTT, added:

 

>  “The future for charity telephone communications is looking bright, we recognise
> that telephone fundraising will always have its place within the world of charities.
> But campaigns are becoming increasingly more complex and we plan to continue to
> develop services for charities with more sophisticated and insightful use of the
> telephone, combined and integrated with other channels and touch points, to engage
> more deeply with supporters and positively build on their relationships. We are
> excited about the future and believe that NTT now has a positive outlook as a 
> result of this restructure.”

 * **[Listen closes doors with loss of 106 jobs](https://fundraising.co.uk/2019/08/27/listen-closes-doors-with-loss-of-106-jobs/)**(
   27 August 2019)
 * **[Five tweets for fundraisers for 12 April 2021](https://fundraising.co.uk/2021/04/12/five-tweets-for-fundraisers-for-12-april-2021/)**(
   12 April 2021)
 * **[Telephone fundraising convention announced](https://fundraising.co.uk/2004/01/16/telephone-fundraising-convention-announced/)**(
   16 January 2004)

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