# New energy company pledges to give share of business to charities

- Link: https://fundraising.co.uk/2019/03/27/new-energy-company-pledges-to-give-share-of-business-to-charities/
- Published: 2019-03-27T14:59:28+00:00
- Author: Melanie May

**A new domestic gas and electricity company has launched today (27 March), with
the pledge of giving a share of its business to charities.**

 

[Home Energy](https://www.homeenergy.co.uk/) pledges to give to charity and save
its customers money. According to the company, its customers will effectively be
donating 20% of the company plus approximately 1.5% of its annual income to their
chosen causes while they heat and light their homes.

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It aims to deliver this in the following way: people who switch to Home Energy via
its [website](https://www.homeenergy.co.uk/) can nominate a charity to receive the
cash value of shares in the business when it floats on the stock market in around
2025. Based on a conservative flotation valuation of £100 million, it says this 
could create a £20 million windfall for worthy causes. Until this time, the charitable
shares will be held in a trust.

 

Home Energy will also make annual donations of approximately 1.5% of its income 
to its customers’ nominated charities from the start, which it believes could see
annual donations exceeding £2.5 million in five years’ time based on a conservative
forecast of turnover.

 

 

 

> Home Energy is launching nationwide today! Our mission is to provide affordable
> energy whilst being the first energy company to give a portion of its business
> to charity – and you can choose where the money goes! [#energy](https://twitter.com/hashtag/energy?src=hash&ref_src=twsrc%5Etfw)
> [#gas](https://twitter.com/hashtag/gas?src=hash&ref_src=twsrc%5Etfw) [#electricity](https://twitter.com/hashtag/electricity?src=hash&ref_src=twsrc%5Etfw)
> [#charity](https://twitter.com/hashtag/charity?src=hash&ref_src=twsrc%5Etfw)[https://t.co/bm2VI9DAie](https://t.co/bm2VI9DAie)
> [pic.twitter.com/futWJy9wcI](https://t.co/futWJy9wcI)
> — MyHomeEnergy (@MyHomeEnergy1) [March 27, 2019](https://twitter.com/MyHomeEnergy1/status/1110861822054285312?ref_src=twsrc%5Etfw)

 

 

 

The new energy firm has identified five charitable areas which customers can choose
to receive the value of 20% of its shares, each of which has personal meaning for
the company’s founders: hospices, neurodegenerative diseases, Alzheimer’s and dementia,
cancer, and animal welfare. Alternatively, customers can nominate a specific charity
of their choice.

 

To encourage new customers, as an introductory offer the company is also giving 
a 5% rebate on the first 5,000’s first year’s bills.

 

Home Energy is also in discussions with a number of organisations — including two
national cancer charities — about partnerships to help grow the business and the
funds that will go to the good causes.

 

Kevin Stoker, Founder & CEO of Home Energy (pictured), said:

 

>  “We’re determined to set an example of how companies and charities can work together—
> creating new ways for ethically-minded people to give to good causes, simply by
> being a customer. We’re breaking the mould of how businesses can harness customer
> action for social good.”

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