# Armistice gaming raises $380k for War Child UK and its US partner

- Link: https://fundraising.co.uk/2019/03/13/armistice-gaming-raises-380k-for-war-child-uk-and-its-us-partner/
- Published: 2019-03-13T12:09:12+00:00
- Author: Howard Lake

**The month-long Armistice gaming campaign has raised $380,000 for War Child UK 
and its US partner Children in Conflict.**

This brings the total raised by the annual Armistice campaign for the charities 
since 2016 to **$759,695**.
Last November the charities which help children affected
by war worked with 20 major gaming studios to offer the gaming community a chance
to participate in peaceful gameplay through exclusive content. Participants could
raise funds and donate through a Steam, Amazon App Store and Google Play sale and
live streams.

The [Armistice gaming campaign](https://fundraising.co.uk/2018/11/08/war-child-uk-launches-armistice-campaign-encouraging-peaceful-gameplay/)
aims to raise awareness of the realities of conflict for children around the world
by creating conversation about the effects on war “at the point of maximum contrast
in conflict themed games”.
In the past year this has included:

## Advertisement

 * content for World War I title, 11-11: Memories Retold through a series of letters,
   drawings and photographs found throughout the narrative adventure inspired by
   real life stories from the children supported by War Child
 * a Peace Stand in Prison Architect
 * and for the first time a Virtual Reality collaboration with Dick Wilde.

Lionel Lovisa, Producer for 11-11: Memories Retold at Bandai Namco Entertainment
Europe said: “We wanted to make a game that goes beyond traditional entertainment.
With that in mind, working together with War Child UK made a lot of sense.

“Bringing more fun to everyone is the mission of Bandai Namco Entertainment but 
we know that “fun” can be a privilege that many can’t afford. We hope the 11-11:
Memories Retold charity DLC [downloadable content] will help War Child accomplish
more today while it also reminds everyone about the human realities of being drawn
into conflict.”

Artiom Muraska, Regional Publishing Director, WoT Europe, which has supported Armistice
from the beginning, commented; “We were thrilled and honoured for the third consecutive
year to once again be part of the Armistice Campaign supporting the incredible and
invaluable work that War Child UK do. The response from our amazing World Of Tanks
players was overwhelming and a resounding success beating all previous years.”

## War Child and gaming

[War Child](http://www.warchild.org.uk) has developed fundraising partnerships across
the PC, console and mobile industries, as well as through streaming and support 
from the gaming community. So far it has raised $4.3million through gaming.

The money raised goes towards funding War Child programmes; from supporting Syrian
children to access education, to reintegrating child soldiers in the Central African
Republic and promoting justice for young people in detention in Afghanistan.

Wayne Emanuel, Head of Gaming Partnerships, War Child UK, said: “The gaming sector
deserves huge recognition for the backing it has given and the funds it has raised
so far on our journey. We intend to continue growing Armistice and working with 
as many conflict-themed games as possible to raise awareness and support children
who have felt the effects of war.

“With such engagement and a strong sense of community from gamers and willingness
to support from developers, publishers and platforms, there is an enormous opportunity
to make gaming a platform for positive change.”
 

## 2019 plans

In 2019 War Child’s work with gaming will continue with [RE-PLAY](https://www.warchild.org.uk/get-involved/gaming/gameon/re-play)
in April, taking players back to their childhood favourites with downloadable retro
themed games and events.
  

## More War Child fundraising

 * **[War Child UK launches music-led fundraising platform](https://fundraising.co.uk/2021/11/04/war-child-uk-launches-music-led-fundraising-platform/)(
   4 November 2021)**
 * **[War Child creates fastest charity album](https://fundraising.co.uk/2005/08/12/war-child-create-fastest-charity-album/)(
   12 August 2005)**
 * **[War Child UK hands back £41,000](https://fundraising.co.uk/2001/01/17/war-child-uk-hands-back-41000/)(
   17 January 2001)**
