# JustGiving launches new Gaming for Social Good hub

- Link: https://fundraising.co.uk/2019/02/25/justgiving-launches-new-gaming-for-social-good-hub/
- Published: 2019-02-25T08:00:46+00:00
- Author: Melanie May

**JustGiving has launched a new initiative to encourage gamers and game publishers
to grow the world of charitable giving through computer gaming. **

According to [JustGiving](https://www.justgiving.com/), its new [Gaming for Social Good hub](http://gaming.justgiving.com/)
will offer players tools and resources to help make gaming for a good cause easy,
accessible and engaging.

It is launching with a number of charities, including [SpecialEffect](https://www.specialeffect.org.uk/),
War Child UK, the [National Autistic Society](https://www.autism.org.uk/) and Alzheimer’s
Research UK, which have already signed up to support the initiative. Gamers will
be able to donate to the charities of their choice through the hub.

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Features of the Gaming for Social Good hub include:

 * How to guides that help gamers launch an event and integrate their JustGiving
   page with an existing Twitch account
 * New streaming overlays that connect fundraising pages to Twitch and other platforms
   enabling fundraising features, including donation alerts, donation tickers, fundraising
   progress bars and latest donors
 * A monthly ‘Hall of Fame’ to recognise fundraisers gaming for good causes
 * A calendar of events detailing upcoming gaming events on the platform encouraging
   gamers to join

Keith Williams, General Manager of JustGiving in the UK and Ireland, said:

> “Our mission has always been to build great technology to connect more people 
> to causes they care about and grow the world of giving. Today we release a new
> gaming hub to connect our users to one of the biggest and fastest-growing communities
> in the world.
> “Over the last year, we have seen a huge increase in gamers wanting to do good
> while they play. For example, Edwin Castro, a gamer from America, raised over 
> £30,000 on his own stream. Charities have also used this medium to contribute 
> to this movement, such as SpecialEffects’ Gameblast marathon, which raised over
> £200,000 on JustGiving in 2018. We are proud to empower individuals and charities
> to easily connect gaming and livestreaming to their fundraising efforts and capabilities.”

Leslie Gold from the National Autistic Society, added:

>  “We have received some brilliant support from gamers raising money for the National
> Autistic Society and we are so excited to be involved in JustGiving’s launch of
> the gaming hub. 
>  “Gaming plays to the strengths of many autistic people and is
> a hugely popular activity among autistic people and their families and friends.
> Gaming has been shown to help autistic children explore their imagination, feel
> more confident and make friends. And now we’re seeing more autistic characters
> represented in video games, like Symmetra from Overwatch. This partnership will
> support our mission to create a world which works for autistic people.”

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