# IWITOT showcases 18 campaigns we all wish we’d thought of - Link: https://fundraising.co.uk/2019/02/22/iwitot-showcases-18-campaigns-we-all-wish-wed-thought-of/ - Published: 2019-02-22T10:58:56+00:00 - Author: Howard Lake **A couple of hundred fundraisers yesterday packed out the Amnesty International auditorium in London to hear 18 fundraisers share the fundraising campaign they truly wish they had thought of.** IWITOT (I Wish I’d Thought Of That) is the simple yet compelling annual event from SOFII (the Showcase of Fundraising Inspiration and Innovation) that brings that free collection of fundraising campaigns to life. For the seventh year we were treated to a host of campaigns, some familiar but most not. Some were by established charities, others by individuals fundraising from their bedroom, from runners drawing rude pictures on their running apps, through the perfect charity home for a monthly giving product, to some novel approaches such as offering to insult publicly your donors in return for a donation. ## Advertisement Here are some highlights from the afternoon, followed by some other reactions to the presentations, and then at the end you can watch the full recording of the event. ## The winner was… IWITOT is a competitor sport though, so the audience was invited to vote on the winning presentation and idea. Congratulations to Camille St Omer Donaldson of the British Red Cross. > Great to see the [@BritishRedCross](https://twitter.com/BritishRedCross?ref_src=twsrc%5Etfw) > team represented at [#IWITOT](https://twitter.com/hashtag/IWITOT?src=hash&ref_src=twsrc%5Etfw). > Brilliant work from Camile St Omer Donaldson on [@bloodygood__](https://twitter.com/bloodygood__?ref_src=twsrc%5Etfw) > [pic.twitter.com/deD0Df4pDV](https://t.co/deD0Df4pDV) > — Katie Bowyer (@simmonskt) [February 21, 2019](https://twitter.com/simmonskt/status/1098593510259937280?ref_src=twsrc%5Etfw)   ## Live tweeting from IWITOT 2019 Richard Sved was live-tweeting from the event too so [explore his updates](https://twitter.com/richardsved/status/1098583549605830656). Here are [my notes](https://twitter.com/howardlake/status/1098585546958536710) as the event unfolded.  > Welcome to [#IWITOT](https://twitter.com/hashtag/IWITOT?src=hash&ref_src=twsrc%5Etfw) > 2019. Follow that hashtag to join in and learn about great fundraising campaigns > that fundraisers wished they’d thought of. Thanks to [@SOFIIisHOT](https://twitter.com/SOFIIisHOT?ref_src=twsrc%5Etfw). > [pic.twitter.com/t5qbWSaXZt](https://t.co/t5qbWSaXZt) > — Howard Lake (@howardlake) [February 21, 2019](https://twitter.com/howardlake/status/1098585546958536710?ref_src=twsrc%5Etfw) ## ⏎ What other fundraisers thought > Great day at the [@SOFIIisHOT](https://twitter.com/SOFIIisHOT?ref_src=twsrc%5Etfw) > [#IWITOT](https://twitter.com/hashtag/IWITOT?src=hash&ref_src=twsrc%5Etfw) yesterday. > Just looking back through my notes and highlighted a few key words: disruption, > fun, break the rules, take risks, community led, importance of language [#fundraising](https://twitter.com/hashtag/fundraising?src=hash&ref_src=twsrc%5Etfw) > [#ideas](https://twitter.com/hashtag/ideas?src=hash&ref_src=twsrc%5Etfw) [#reflections](https://twitter.com/hashtag/reflections?src=hash&ref_src=twsrc%5Etfw) > — Amy Stow (@AmyStow87) [February 22, 2019](https://twitter.com/AmyStow87/status/1098892741143117825?ref_src=twsrc%5Etfw) > [#IWITOT](https://twitter.com/hashtag/IWITOT?src=hash&ref_src=twsrc%5Etfw) re- > inforced 3 things for me yesterday. > 1. Fundraisers are amongst the most generous > profession with their time, advice, and free conference tickets.2. Twitter is > an outstanding tool for meeting the best of them.3. [@SOFIIisHOT](https://twitter.com/SOFIIisHOT?ref_src=twsrc%5Etfw) > are amazing. > — Robin Peake (@robin_peake) [February 22, 2019](https://twitter.com/robin_peake/status/1098866995196510208?ref_src=twsrc%5Etfw) > Top take-outs from [#IWITOT](https://twitter.com/hashtag/IWITOT?src=hash&ref_src=twsrc%5Etfw): > > 1. Humour, irreverence, subversion, telling it like it is2. Go to where the audience > is, let them do their thing, keep out the way. Good reminders.3. Authentic, relevant, > engaging stories. (Can't say it enough)4. Talent. The future is safe. > — Matthew Sherrington 💙🧡 (@m_sherrington) [February 21, 2019](https://twitter.com/m_sherrington/status/1098687199552376838?ref_src=twsrc%5Etfw) > Oh, and couldn’t forget [@bernardrossmc](https://twitter.com/bernardrossmc?ref_src=twsrc%5Etfw)’ > s banana being auctioned for £50 which will support the incredible work [@SOFIIisHOT](https://twitter.com/SOFIIisHOT?ref_src=twsrc%5Etfw) > does to train and inspire [#fundraisers](https://twitter.com/hashtag/fundraisers?src=hash&ref_src=twsrc%5Etfw) > around the world. 👊❤️ [#IWITOT](https://twitter.com/hashtag/IWITOT?src=hash&ref_src=twsrc%5Etfw) > — Meredith Niles (@meredithniles) [February 21, 2019](https://twitter.com/meredithniles/status/1098656322827026432?ref_src=twsrc%5Etfw) And with all this sharing of fundraising expertise, it’s not surprising that IWITOT started trending: > [#iwitot](https://twitter.com/hashtag/iwitot?src=hash&ref_src=twsrc%5Etfw) is > now trending in [#London](https://twitter.com/hashtag/London?src=hash&ref_src=twsrc%5Etfw) > [https://t.co/XEi3tGWAu1](https://t.co/XEi3tGWAu1) [pic.twitter.com/ndeTis1fnN](https://t.co/ndeTis1fnN) > — Trendsmap London (@TrendsLondon) [February 21, 2019](https://twitter.com/TrendsLondon/status/1098633733530402816?ref_src=twsrc%5Etfw)   ## Donate to SOFII Before you watch the livestream of the event, you should know that IWITOT is an annual fundraising event for SOFII, to enable it to keep sharing and expanding its collection of fundraising campaigns to inspire fundraisers around the world. An anonymous donor has offered to match up to **£1,000** in donations to SOFII made at or shortly after IWITOT. So delegates at the event and those watching the feed were [invited to donate](http://sofii.org/donate).    ## WATCH: I Wish I’d Thought of That 2019 ## More IWITOT * **[IWITOT 2015 showcases three up-and-coming fundraisers](https://fundraising.co.uk/2015/08/12/iwitot-2015-showcases-three-up-and-coming-fundraisers/)( 12 August 2015)** * **[Are we getting it right? And who is? I Wish I’d Thought of That 2015](https://fundraising.co.uk/2015/09/11/are-we-getting-it-right-and-who-is-i-wish-id-thought-of-that-2015/)( 11 September 2015)** * **[I Wish I’d Thought of That. I want to talk at that!](https://fundraising.co.uk/2014/07/05/wish-id-thought-want-talk/)( 5 July 2014)** ![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader- 2x.gif)