# Donation feature planned for Instagram

- Link: https://fundraising.co.uk/2019/02/12/donation-feature-planned-for-instagram/
- Published: 2019-02-12T07:41:14+00:00
- Author: Melanie May

**Instagram is to get its own donation feature later this year, Facebook has announced.**

The news was revealed at The Facebook Communities Summit at the company’s headquarters
in Menlo Park, California on 7 February, as well as [in a post](https://newsroom.fb.com/news/2019/02/2019fcs/)
by Ime Archibong, VP of Product Partnerships.

In the announcement, Facebook said it would introduce a donation sticker in [Instagram Stories](https://fundraising.co.uk/2019/05/22/the-definitive-guide-to-instagram-marketing-for-charities-non-profits/)
later this year to let people to support non-profits through the app. The Stories
feature lets people post video or images for 24 hours before they disappear.

## Advertisement

The move follows the 2015 debut of fundraising features on Facebook. Last November,
it announced that people had raised over $1 billion for non-profits and personal
causes with the Charitable Giving tools since their US launch. The tools [launched in the UK](https://fundraising.co.uk/2017/09/13/facebook-extends-fundraising-tools-uk-ireland-charities/)
in 2017.

In his post, Archibong said:

> “Community is the backbone of Facebook. It’s what drives us to improve our products
> and build new ones. And it’s why we’re so committed to the inspiring leaders who
> are working every day to bring people together around important issues, shared
> passions and common causes.”