# Battersea doubles online giving targets with new donation platform

- Link: https://fundraising.co.uk/2019/01/28/battersea-doubles-online-giving-targets-new-donation-platform/
- Published: 2019-01-28T08:50:46+00:00
- Author: Melanie May

**Battersea’s online giving income doubled recently in a trial that saw digital 
product studio Addition switch the charity to its online giving platform, goDonate.**

[Battersea](https://www.battersea.org.uk/) ran a three-week trial in December after
[Addition](https://addition.london/) – part of agency WPN Chameleon (WPNC) – implemented
goDonate Enterprise to boost digital pledges. The split test trialed the [new donation service](https://donate.battersea.org.uk/)
against the charity’s previous platform.

Results included:

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 * 63% more transactions than the old platform during the test period
 * 35% more income on the new platform compared to the existing platform
 * More people starting and completing a donation

Key features of the platform include:

 * The ability for the charity to create campaign-specific journeys with campaign
   messaging throughout, donation type, flexible fields and donation amount calls
   to action – rather than a requirement to involve WPNC in development
 * Site visitors can be directed from online advertising or an email campaign straight
   to a donation landing page & journey featuring tailored messaging and content,
   used by Battersea in its In From The Cold appeal

The charity is also currently using goDonate to manage monthly donations for its
Sponsor a Kennel campaign. Supporters are sent follow-up emails featuring updates
about their chosen kennel or kitty cabin with the platform integrating with Raiser’s
Edge CRM, Rapidata and Adestra for email delivery.

Vicky Reeves, Managing Director Digital at WPN Chameleon, said:

>  “Battersea wanted to simplify and improve the online giving experience for its
> supporters with a more engaging donation journey, and offer greater choice using
> the latest payment technologies.
>  “It was also important to give the charity the
> flexibility of deploying campaign-specific journeys, which goDonate delivers. 
> We’re thrilled with the test results, particularly at such an important time of
> year for the organisation.”

Lauren Rayner, Head of Digital, Battersea, added:

>  “We are really pleased to have launched the new platform and receive such encouraging
> initial results. WPNC are great to work with, helping us create better experiences
> for people who wish to donate in new and innovative ways.”

![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader-
2x.gif)