# Applications for 2021 Virgin Money London Marathon Charity of the Year now open

- Link: https://fundraising.co.uk/2019/01/25/applications-2021-virgin-money-london-marathon-charity-year-now-open/
- Published: 2019-01-25T10:42:28+00:00
- Author: Melanie May

**Virgin Money has announced a one-year extension to its sponsorship of the London
Marathon, which continues its support until 2021, with applications for the 2021
Virgin Money London Marathon Charity of the Year now open.**

[Virgin Money](https://uk.virginmoney.com/virgin/) first became the [London Marathon](https://www.virginmoneylondonmarathon.com/)
sponsor in 2010, with the ambition of helping runners raise over a quarter of a 
billion pounds for charity over five years. It achieved that in 2014 with fundraising
records broken year on year, culminating in £63.7 million being raised in 2018.

Overall, since the sponsorship began, half a billion pounds has been raised for 
charitable causes. This year’s Charity of the Year is [Dementia Revolution](https://dementiarevolution.org/),
a campaign specially created for the 2019 Marathon by Alzheimer’s Society and Alzheimer’s
Research UK to support research at the UK Dementia Research Institute. The 2020 
London Marathon Charity of the Year will be Mencap.

## Advertisement

The 2021 London Marathon Charity of the Year will be the Charity of the Year for
the combined CYBG and Virgin Money employee community.

David Duffy, Chief Executive of CYBG Plc, owner of Virgin Money, said:

> “I am delighted to announce an extension to Virgin Money’s sponsorship of the 
> London Marathon, up to and including the 2021 race. Each year Virgin Money partners
> with a ‘Charity of the Year’ and we are now ready to receive applications for 
> the year leading to the 2021 Marathon. We hope to hear from charities working 
> on ambitious projects or initiatives that will make a sustainable difference in
> the areas where help is needed most.”

Hugh Brasher, Event Director of the Virgin Money London Marathon, said:

> “Our partnership with Virgin Money has helped London to become the world’s greatest
> marathon and the race that everyone wants to run with a world record 414,168 people
> applying through the ballot for the 2019 event. We are very proud of all that 
> we have achieved together and delighted that the sponsorship has been extended
> to the 2021 race.”

This year also sees official London Marathon fundraising partner Virgin Money Giving
celebrate its tenth birthday. Since its launch in 2009, charitable donations through
Virgin Money Giving have exceeded £660 million including Gift Aid.

Charities interested in becoming the 2021 Virgin Money London Marathon Charity of
the Year should visit [https://uk.virginmoneygiving.com/giving/charity-of-the-year-2021](https://uk.virginmoneygiving.com/giving/charity-of-the-year-2021).

 * **[Donations up by a fifth on last year ahead of Virgin Money London Marathon](https://fundraising.co.uk/2019/04/26/donations-up-by-a-fifth-on-last-year-ahead-of-virgin-money-london-marathon/)**(
   26 April 2019)
 * **[Virgin Money Giving to extend Donor Covers Fee to encompass all charity charges](https://fundraising.co.uk/2019/07/02/virgin-money-giving-to-extend-donor-covers-fee-to-encompass-all-charity-charges/)**(
   2 July 2019)
 * **[Virgin Money to end London Marathon sponsorship after 2021](https://fundraising.co.uk/2019/10/23/virgin-money-to-end-london-marathon-sponsorship-after-2021/)**(
   23 October 2019)

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