# Princess Alice Hospice festive fun run campaign wins JustGiving Award

- Link: https://fundraising.co.uk/2019/01/23/princess-alice-hospice-festive-fun-run-campaign-wins-justgiving-award/
- Published: 2019-01-23T09:30:21+00:00
- Author: Melanie May

**Princess Alice Hospice has beaten 170 other charities to win the JustGiving 2018
Christmas Campaign award.**

The prize includes a £4,000 bespoke landing page for a future campaign, plus a one-
off £500 donation to the charity.

The charity won for its [Santa Fun Run](https://www.pah.org.uk/santafunrun/). The
campaign was praised for its artwork, and for the way it created a sense of community
around the event. It also featured live updates with [Princess Alice Hospice](https://www.pah.org.uk/)
integrating parts of JustGiving on its dedicated [Santa Fun Run microsite](https://www.pah.org.uk/santafunrun/fundraising/)
by adding in widgets such as the fundraising total/target bar, and the JustGiving
leaderboard. 

## Advertisement

A number of the 1,300 or so runners used [JustGiving](https://www.justgiving.com/)
to handle their sponsorship, with 1,464 supporters pledging money via the page. 
The top fundraiser was pledged £2815, while one runner raised nearly 20 times their
original target. Overall, the JustGiving pages helped raise £38,993 towards the 
overall target of £60,000, with other runners giving via direct donations and their
own sponsorship arrangements.

Hospice Marketing Officer Cengiz Mehmet (pictured), who led on the Santa Fun Run
campaign, said:

>  ”I think the real power of the campaign came alive when people on their fundraising
> pages talked about why they were taking part in the fun run and who they were 
> running in memory of; it created a sense of community around the run. “We also
> used the JustGiving campaign page on social media and email, to encourage people
> to continue fundraising during and after the campaign.”

Keith Williams, General Manager, UK & Ireland at JustGiving, said:

>  “We were impressed by their ability to foster a sense of community amongst the
> supporters and participants of the Santa Run, and the stunning campaign imagery
> used to showcase and celebrate their cause.”

Mehmet will next be creating the landing page for the Hospice’s Pyjama Day – PJ 
Push – the upcoming fundraising event to support the hospice’s Care Through The 
Night campaign.

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 * **[Princess Alice Hospice wins JustGiving Christmas Campaign award](https://fundraising.co.uk/2020/01/14/princess-alice-hospice-wins-justgiving-christmas-campaign-award/)**(
   14 January 2020)
 * **[Nominate outstanding fundraisers for the JustGiving Awards 2022](https://fundraising.co.uk/2022/05/13/nominate-outstanding-fundraisers-for-the-justgiving-awards-2022/)**(
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