# New digital agency will bring skills from commercial sector to charity clients

- Link: https://fundraising.co.uk/2019/01/17/new-digital-agency-will-bring-skills-commercial-sector-charity-clients/
- Published: 2019-01-17T09:46:34+00:00
- Author: Melanie May

**Campfire Marketing and Mind Orchard have teamed up to create a new digital marketing
agency MO Campfire that will provide charities with the latest digital skills.**

[MO Campfire](https://campfiremo.com/) will bring the skills used with blue-chip
commercial clients such as Lego (pictured), BBC, ITV and Bacardi directly into the
charity sector.

[Campfire](https://campfiremarketing.co.uk/) is already an established fully integrated
agency working across the sector with clients including World Vision, Centrepoint,
Alzheimer’s Society, English Heritage, and Wood Green. It operates across all channels,
increasingly developing DRTV using co-creation techniques with supporters. However,
with nearly half of TV viewers are also active online whilst viewing TV, according
to Campfire, it has partnered with [Mind Orchard](http://www.mindorchard.com/) to
create Campfire MO as an additional digital specialist arm, to provide leading edge
skills for developing engaging supporter experiences. This includes apps, microsites,
gaming development and digital innovation.

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An example of its approach is a [new microsite](https://campfiremo.com/project/rnib-lottery)
developed for RNIB lottery, built on the back of large scale user experience testing
to ensure that the site is also optimised for conversion. This was launched with
a new brand, supporter journey and microsite and went live at the end of last year
with good results already being seen according to the agency.

Paul Handley, CEO of Campfire Marketing, said:

> “Currently many charities are behind the curve in digital innovation. In addition,
> charities often find it hard to engage with younger generations, yet these younger
> profiles are prepared to invest hours in mobile gaming products. It feels logical
> to bring in new techniques and explore new ways to engage the public.
> “I believe that the latest digital engagement techniques from the commercial sector
> can help drive a step change in the charity sector. Our new MO Campfire digital
> business is the perfect complement to Campfire Marketing’s integrated skill set.”

 * **[More funding secured to expand Charity Digital Code of Practice](https://fundraising.co.uk/2019/06/20/more-funding-secured-to-expand-charity-digital-code-of-practice/)**(
   20 June 2019)
 * **[‘Modern-day fable’ offers new look at digital service design](https://fundraising.co.uk/2019/12/10/modern-day-fable-offers-new-look-digital-service-design/)**(
   10 December 2019)
 * **[Digital Code Champions recruited to share expertise with charities](https://fundraising.co.uk/2020/03/18/digital-code-champions-recruited-to-share-expertise-with-charities/)**(
   18 March 2020)

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