# Donorfy announces Mailchimp integration

- Link: https://fundraising.co.uk/2019/01/15/donorfy-announces-mailchimp-integration/
- Published: 2019-01-15T09:14:38+00:00
- Author: Melanie May

**Cloud-based CRM for fundraisers Donorfy has integrated with marketing and email
automation tool Mailchimp.**

The move is designed to help fundraisers save time when using email to communicate
with supporters.

The [Mailchimp](https://mailchimp.com/) integration is completely automated using
the Mailchimp API, and is now available as a standard feature in [Donorfy](https://donorfy.com/).

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Features of the integration include:

 * **Sync –** provides a two-way flow of subscriber / constituent information between
   Donorfy and Mailchimp – no more file imports
 * **Segmentation –** lets you use Donorfy tags in Mailchimp campaigns to provide
   targeted messages to each segment
 * **Supporter Journeys** – initiates automated supporter journey campaigns in Mailchimp
   following customisable trigger events in Donorfy, such as donor acquisition and
   volunteer sign up
 * **360-degree view** – shows Mailchimp subscriber activity on Donorfy constituent
   profiles and timeline, and includes Mailchimp campaign analytics in Donorfy’s
   campaign analytics

Donorfy CEO Robin Fisk said:

> “This is a really exciting development for fundraisers who use Donorfy and Mailchimp
> because it means the CRM and email software are working seamlessly together in
> the cloud to bring welcome efficiency and effectiveness. We believe that fundraisers
> deserve to use the best tools for the job, which is why we integrate to the likes
> of Mailchimp and Eventbrite rather than expecting them to compromise with built-
> in equivalents which, let’s face it, are never as good as the real thing.”

Those interested in finding out more can [contact](https://donorfy.com/contact) 
Donorfy, book a [demo](https://donorfy.com/demo), or take out a free [14-day trial](https://donorfy.com/professional-start-trial).

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