# £22.5 million raised by eBay for Charity UK in 2018

- Link: https://fundraising.co.uk/2019/01/08/22-5m-raised-ebay-charity-2018/
- Published: 2019-01-08T14:37:50+00:00
- Author: Melanie May

**Figures released by eBay.co.uk reveal that eBay for Charity UK raised £22.5m last
year: equating to £60,000 per day, or £2,500 an hour. **

[eBay for Charity UK](https://www.charity.ebay.co.uk/) has been running since 2005
and is now the second largest charity programme for the company globally.

It has revealed a list of facts and figures on how people in the UK fundraised and
donated in 2018, including:

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 *  2018 saw year-on-year growth of 13%
 * Cancer, children, animals and military veterans were the causes eBay shoppers
   donated to most frequently at the online checkout
 * 90% of eBay for Charity’s funds were raised by over 3,300 charities selling directly
   on site
 * November was the month of giving, with [eBay.co.uk](http://ebay.co.uk/) seeing
   an increase in sales by charities, as part of its eBay for Charity programme.
   Cancer Research UK grew at 530% YOY in November, while Sue Ryder Hospice saw 
   an average 203% YoY increase in sales
 * BBC Children in Need saw £15k raised via the site
 * The most expensive / unusual item sold on eBay for charity last year was a one
   of a kind Felipe Pantone bike which sold for £15,200 to benefit World Bicycle
   Relief UK.

> Less than 24 hours left to bid on the incredible Felipe Pantone [@rmnc_cc](https://twitter.com/rmnc_cc?ref_src=twsrc%5Etfw)
> custom [@iamspecialized](https://twitter.com/iamspecialized?ref_src=twsrc%5Etfw)
> bike! The sale will benefit The Power of Bicycles – the higher the auction price,
> the more people we can mobilize in rural Africa! Make your bid now: [https://t.co/aNrJUzf3rP](https://t.co/aNrJUzf3rP)
> — powerofbicycles (@PowerOfBicycles) [November 27, 2018](https://twitter.com/PowerOfBicycles/status/1067283388653019136?ref_src=twsrc%5Etfw)

 

Other big campaigns included:

 * Condé Nast’s partnering with Time’s Up and eBay in January to auction off gowns
   and tuxedos worn by celebrities at the 2018 Golden Globes, benefitting the Time’s
   Up Legal Defense Fund
 * eBay.co.uk supporting The Albert Kennedy Trust for the second year running with
   exclusive merchandise designed by Henry Holland (main image), adidas Samba trainers
   customised by the likes of David Beckham, Elton John and Marc Jacobs for the 
   adidas ‘Prouder’ campaign and young beneficiaries of The Trust’s work, and two
   specially designed pins by PINTRILL on dedicated hub [www.ebay.co.uk/pride.](http://www.ebay.co.uk/pride)
   This raised £40,000
 * UK TV personalities, sports stars, actors and chefs, including Phillip Schofield,
   Emma Willis and Tim Henman support of [eBay.co.uk](http://ebay.co.uk/)’s first
   ever “Give Day” on 9 October with exclusive auctions. A 5p donation was made 
   for every item shoppers put in their baskets with over £105K going to The Prince’s
   Trust

> And we're off! [#24GiveDay](https://twitter.com/hashtag/24GiveDay?src=hash&ref_src=twsrc%5Etfw)
> has begun where we're donating 5p for every item bought on [@eBay_UK](https://twitter.com/eBay_UK?ref_src=twsrc%5Etfw),
> doubling this for every transaction of 2 items or more with 100% of the funds 
> going to [@PrincesTrust](https://twitter.com/PrincesTrust?ref_src=twsrc%5Etfw).
> Get shopping now to kick-start a young person's future [https://t.co/N4i9U2N1xG](https://t.co/N4i9U2N1xG)
> [pic.twitter.com/6RmRkXae1L](https://t.co/6RmRkXae1L)
> — eBay for Charity UK (@eBay4CharityUK) [October 9, 2018](https://twitter.com/eBay4CharityUK/status/1049578548749656064?ref_src=twsrc%5Etfw)

 

 * With shoppers keen to get hold of limited-edition Kevin The Carrot merchandise,
   Aldi teamed up with eBay to maximise funds raised for The Teenage Cancer Trust
   with a winning bid of £510 received for a limited-edition plush toy with an original
   price tag of £3.99

 

> .[@AldiUK](https://twitter.com/AldiUK?ref_src=twsrc%5Etfw)'s unmissable [#KevinTheCarrot](https://twitter.com/hashtag/KevinTheCarrot?src=hash&ref_src=twsrc%5Etfw)
> auction is now live on [@eBay_UK](https://twitter.com/eBay_UK?ref_src=twsrc%5Etfw),
> fundraising for the fantastic [@TeenageCancer](https://twitter.com/TeenageCancer?ref_src=twsrc%5Etfw)
> [#charity](https://twitter.com/hashtag/charity?src=hash&ref_src=twsrc%5Etfw). 
> Starting price for the 10 festive limited-edition Kevins is just 99p. Bid here:
> [https://t.co/vJMKmMQtLC](https://t.co/vJMKmMQtLC) … [#ChristmasCovered](https://twitter.com/hashtag/ChristmasCovered?src=hash&ref_src=twsrc%5Etfw)
> [#HappeningOnEbay](https://twitter.com/hashtag/HappeningOnEbay?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/Xobnu85yKT](https://t.co/Xobnu85yKT)
> — eBay for Charity UK (@eBay4CharityUK) [December 6, 2018](https://twitter.com/eBay4CharityUK/status/1070728962417020928?ref_src=twsrc%5Etfw)

 

Looking forward, in 2019, eBay.co.uk has announced that it is planning activity 
to support International Women’s Day and Pride.

Head of Trading for eBay UK Murray Lambell said:

> “Connecting non-profits with our big-hearted eBay users has paid dividends for
> both charities and our community in 2018.  The growth in the eBay for Charity 
> program in the UK demonstrates the benefits for both charities seeking to reach
> new audiences and diversify their traditional charity shop model by tapping in
> to our trusted marketplace model and for shoppers seeking the gifts and experiences
> that will give back. 2019 is already shaping up to be exciting for us as we look
> to reach £150M in funds raised by the end of the year.”

 

Main image: Henry Holland t-shirt

 * **[Buzz Lightyear’s spaceflight to raise funds for Together for Short Lives](https://fundraising.co.uk/2019/06/19/buzz-lightyears-spaceflight-to-raise-funds-for-together-for-short-lives/)**(
   19 June 2019)
 * **[2019 eBay for Business Awards open for entries with Charity of the Year category](https://fundraising.co.uk/2019/07/24/2019-ebay-for-business-awards-open-for-entries-with-charity-of-the-year-category/)**(
   24 July 2019)
 * **[Tracy Brabin’s ‘Shouldergate’ dress raises £20,200 for Girlguiding](https://fundraising.co.uk/2020/02/13/tracy-brabins-shouldergate-dress-raises-20200-for-girlguiding/)**(
   13 February 2020)

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