# 100 Heineken pubs offer Christmas lunches to combat loneliness

- Link: https://fundraising.co.uk/2018/12/14/100-heineken-pubs-offer-christmas-lunches-combat-loneliness/
- Published: 2018-12-14T10:46:23+00:00
- Author: Howard Lake

**Heineken’s annual Brewing Good Cheer returns for its third year this Christmas
in its efforts to combat loneliness, working with national and local charities and
groups.**

Across the country 100 pubs will host lunches for nearly 2,000 socially isolated
and vulnerable people, at a time when nine million people in the UK say they suffer
from loneliness. They will each receive a three-course Christmas meal.

The pub, cider and beer business is working with national charities such as Age 
UK and Royal Voluntary Service, and hyper-local services that use art, drama and
music to combat loneliness, to encourage people to come together in the pub.

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Through its Christmas campaign Heineken aims to raise awareness of social exclusion
on our doorstep, as well as highlight the role pubs play within communities across
the UK.
 

![Adam Thomas joins in Brewing Good Cheer at a pub table](https://wfay6x.infiniteuploads.
cloud/2018/12/Brewing-good-cheer-adam-thomas.jpg)

Actor Adam Thomas joins in Brewing Good Cheer

 David Paterson, spokesman for Heineken explained:

“We believe pubs are at the heart of communities and we’re proud to be working once
again with so many pub landlords up and down the country who want to make a positive
difference not just during the Christmas period, but all year round. We hope through
Brewing Good Cheer we’re able to continue raising awareness of the issue of social
isolation and inspires more people and publicans, to get involved and brew some 
good cheer this Christmas!”
 

![Adam Thomas joins in a Brewing Good Cheer lunch](https://wfay6x.infiniteuploads.
cloud/2018/12/Brewing-good-cheer-adam-thomas-2.jpg)

Actor Ryan Thomas joins in a Brewing Good Cheer lunch

## Brewing Good Cheer

Brewing Good Cheer was launched in 2016 and has helped over 2,000 lonely or socially
isolated people in the last three years to network and make new friends. This year
the number of pubs taking part is twice that of last year.
This year actors Ryan
and Adam Thomas are helping to promote the campaign.

![Ryan and Adam Thomas raise their glasses to Brewing Good Cheer from behind the
bar](https://wfay6x.infiniteuploads.cloud/2018/12/brewing-good-cheer-adam-ryan-thomas-
bar.jpg)

Ryan and Adam Thomas raise their glasses to Brewing Good Cheer from behind the bar

 Eimear Walsh, licensee of The Winchmore in North London, which is hosting one 
of the lunches said:

“It’s great to be part of a national movement showing just how vital pubs are to
communities and how they can help to combat loneliness.  Here at The Winchmore, 
we’re incredibly proud to be at the heart of our local community – not only providing
great food and drink, but also those really important aspects of life – a safe and
welcoming environment for people of all walks of life.”
 

## WATCH: Ryan and Adam Thomas introduce Brewing Good Cheer

 

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