# 2018 BBC Children in Need raised £12.9 million through mobile donations alone - Link: https://fundraising.co.uk/2018/12/13/2018-bbc-children-need-raises-12-9m-mobile-donations-alone/ - Published: 2018-12-13T13:09:39+00:00 - Author: Melanie May **This year’s BBC Children in Need appeal received £12.9 million in mobile donations alone, with payments processed by mobile payments and messaging firm Fonix.** [Fonix](https://www.fonix.com/) has worked with the charity since 2014 to refine and improve the mobile donation process. This year, it collaborated with [BBC Children in Need](https://www.bbc.co.uk/childreninneed) to introduce the first ever £30 price point, alongside the traditional price points of £20, £10 and £5. This was rolled out for the Children in Need Rocks concert, as well as for the live annual Appeal Show on 16 November. BBC Children in Need also ran text-to-donate competitions for the first time, including on the Chris Evans Breakfast Show, which gave listeners the chance to see Bruce Springsteen on Broadway. This was for a one-off voluntary donation of £10, with the public able to opt out by replying CANCEL to their entry confirmation text within 60 minutes. ## Advertisement Overall this year’s appeal raised £50.5 million. Clare Charles, Director of Media and Charity for Fonix, said: > “It’s clear that the public are willing to donate larger amounts via text-to-donate, > and allowing them to do this by introducing the £30 price point has been great > for raising money for such a good cause.” Karen Bass, Chief Operating Officer at BBC Children in Need added: > “Mobile is such an important channel for maximising donations, helping us to raise > as much money as possible to support disadvantaged children and young people around > the UK. Donating by text is a quick and simple way for people to help change young > lives. We’re grateful to Fonix, and to all of our generous supporters whose donations > will go on to make such a difference.” * **[N Ireland received £3.8 million last year from BBC Children in Need](https://fundraising.co.uk/2019/03/05/n-ireland-received-3-8-million-last-year-from-bbc-children-in-need/)**( 5 March 2019) * **[BBC Children in Need’s total for 2018 was £58 million](https://fundraising.co.uk/2019/07/11/bbc-children-in-needs-total-for-2018-was-58-million/)**( 11 July 2019) * **[BBC Children in Need 2019 Appeal raises £47.8 million](https://fundraising.co.uk/2019/11/20/bbc-children-in-need-2019-appeal-raises-47-8m/)**( 20 November 2019) ![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader- 2x.gif)