# Black Friday? Pieminster renames it Black Pie Day for Shelter

- Link: https://fundraising.co.uk/2018/11/19/black-friday-shelter-rename-black-pie-day/
- Published: 2018-11-19T23:41:00+00:00
- Author: Howard Lake

**It might be Black Friday for many this week but Pieminster is renaming it Black
Pie Day, and making donations to Shelter from the sale of black pies in its cafes
and restaurants.**

The Bristol-based pie manufacturer first renamed Black Friday in November 2015 to
raise funds for Shelter. This year it has gone one step further by baking its fundraising
pies in a black charcoal-pastry.
The company’s Black Pie Day pies will be available
at lunchtime on Friday 23 November. “Every penny from black pie sales” will go to
the housing and homelessness charity.

[Pieminster](http://www.pieminister.co.uk) are one of many companies that [opt for an alternative](https://fundraising.co.uk/2016/11/25/fundraising-black-friday/)
to the widespread frenzy of acquisition and shopping.
 

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## Kevin and Moo

[⌊A Pieminster Black Pie Day pie⌉⌊A Pieminster Black Pie Day pie⌉[

_Black Friday? For Shelter it is Black Pie Day._

This year two pies have been revamped for the day of fundraising.

Vegan pie Kevin (a mushroom, tomato and red wine pie) and Moo (a British beef steak
and Gem Ale pie) will be on the menu from midday for £5 each.
 

> We're turning [#BlackFriday](https://twitter.com/hashtag/BlackFriday?src=hash&ref_src=twsrc%5Etfw)
> on its head. Keep your eyes on the pies… [#BlackPieday](https://twitter.com/hashtag/BlackPieday?src=hash&ref_src=twsrc%5Etfw)
> 🙌 [https://t.co/joh8KHIgIr](https://t.co/joh8KHIgIr) [#littleactsofpieness](https://twitter.com/hashtag/littleactsofpieness?src=hash&ref_src=twsrc%5Etfw)
> [#dosomegood](https://twitter.com/hashtag/dosomegood?src=hash&ref_src=twsrc%5Etfw)
> [#dogood](https://twitter.com/hashtag/dogood?src=hash&ref_src=twsrc%5Etfw) [#littleactsofkindness](https://twitter.com/hashtag/littleactsofkindness?src=hash&ref_src=twsrc%5Etfw)
> [#piesforgoodcauses](https://twitter.com/hashtag/piesforgoodcauses?src=hash&ref_src=twsrc%5Etfw)
> [@Shelter](https://twitter.com/Shelter?ref_src=twsrc%5Etfw) [pic.twitter.com/g7AyD4N4d1](https://t.co/g7AyD4N4d1)
> — Pieminister (@pieminister) [November 16, 2018](https://twitter.com/pieminister/status/1063433067912663041?ref_src=twsrc%5Etfw)

Andy Harris, director of fundraising at [Shelter](http://shelter.org.uk/advice) 
said: “This is such a fun idea and a great way to spend money on Black Friday. By
buying one of these pies you can show your support for our fight against homelessness
and bad housing. The money raised will help us provide advice and support to the
thousands of families facing the grim prospect of homelessness this winter.”
 

 * **[Black Friday: brands using the day to do good](https://fundraising.co.uk/2022/11/24/black-friday-brands-using-the-day-to-do-good/)(
   24 November 2022)**
 * **[Independents say no to Black Friday and support charities instead](https://fundraising.co.uk/2021/11/25/independents-say-no-to-black-friday-support-charities-instead/)(
   25 November 2021)**
 * **[British Heart Foundation invites donated items by Freepost ahead of Black Friday](https://fundraising.co.uk/2020/11/09/british-heart-foundation-invites-donated-items-by-freepost-ahead-of-black-friday/)(
   9 November 2020)**