# World Vision UK launches new approach to digital fundraising with CIO appointment - Link: https://fundraising.co.uk/2018/11/13/world-vision-uk-launches-new-approach-digital-fundraising-cio-appointment/ - Published: 2018-11-13T10:33:21+00:00 - Author: Melanie May **World Vision UK is launching a new approach to digital fundraising that will see it adopt the principles and practices of fast-growing digital start-ups in its online fundraising efforts.** To lead the changes, the charity has appointed digital entrepreneur Martin Francis Campbell as CIO. [World Vision UK](https://www.worldvision.org.uk/) is launching the initiative to its staff this week, who will be undertaking training in entrepreneurial agile development as well as working with fast-growing UK start-ups to learn first-hand how the charity can benefit from agile methods. ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/) The charity is also launching a new cross-functional team The Digital Collective, which will work across the organisation’s existing structures to give the charity the flexibility and speed of modern start-ups in the gig-economy. World Vision UK will share its progress with the sector through the [Digital Collective website](https://digitalcollective.org.uk/). Tim Pilkington, World Vision UK Chief Executive, said: > “We’ve invested significantly in digital technology, analytics and in the decision > to recruit a top level CIO but as we face the challenges ahead, our ability to > do digital really well is going to be crucial to us in rising to meet the increased > expectations of our donors and our beneficiaries.” Campbell commented: > “One of the biggest challenges is that technology has moved relentlessly forward > over the last decade, and charities are struggling to keep up. What I learned > from building another start-up was that an organisation prepared to use inexpensive > digital tools can move far faster than was possible even five years ago. I was > able to build a new team and a new digital product in an entirely new market and > achieve an eight-figure valuation within eighteen months of incorporating the > company. That’s the kind of growth that would transform any charity’s fundraising > and service delivery, but the skills and experience to do it largely aren’t present > in the sector.” He added: > “When I started working in the charity sector twenty years ago, folks were complaining > that charities were too siloed. The only way out of that is to work in the open, > share data, share performance measures openly, and share decision making. We’re > adopting that within the collective at World Vision, which is open to all, and > we’re also sharing the progress that we make with the rest of the sector, both > through our participation with initiatives like the charity digital code the non- > profit common data model, and also through sharing our own progress, warts and > all with the sector at digitalcollective.org.uk.” * **[Who’s moving? Charity sector recruitment round up](https://fundraising.co.uk/2018/12/14/whos-moving-charity-sector-recruitment-round-2/)**( 14 December 2018) * **[Who’s moving? Charity sector round up](https://fundraising.co.uk/2019/03/01/whos-moving-charity-sector-round-up/)**( 1 March 2019) * **[Alzheimer’s Research UK appoints Burnett Works as lead fundraising agency](https://fundraising.co.uk/2019/03/08/alzheimers-research-uk-appoints-burnett-works-as-lead-fundraising-agency/)**( 8 March 2019) ![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader- 2x.gif)