# The Royal Marsden Cancer Charity appoints Different Kettle to work on regular giving

- Link: https://fundraising.co.uk/2018/11/09/royal-marsden-cancer-charity-appoints-different-kettle-work-regular-giving/
- Published: 2018-11-09T08:00:19+00:00
- Author: Melanie May

**The Royal Marsden Cancer Charity has appointed Different Kettle as its regular
giving strategic and creative partner for the next three years, following a three-
way pitch.**

Collaborating with [The Royal Marsden Cancer Charity](https://www.royalmarsden.org/)
team, [Different Kettle](http://differentkettle.com/) is to develop a new creative
acquisition proposition, as well as campaign concepts and design for use across 
multiple channels.

The charity needs to raise more money to fund the development of life-saving treatments
to benefit patients not only in its own hospitals, but around the world. Growing
individual giving income will play a critical role in making this happen.

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Vicky Johnson, Head of Individual giving at The Royal Marsden Cancer Charity said:

>  “Different Kettle impressed us with their understanding of our challenge, their
> positive approach and commitment. We’re excited to start working on this next 
> stage in the development of our fundraising programme.”

Nicola Lapsley, Client Strategy Director at Different Kettle said:

>  “We are so thrilled to be appointed by The Royal Marsden Cancer Charity. Creating
> a new regular giving proposition in a crowded cancer charity market is no mean
> feat, but the life changing work of the charity coupled with the opportunity offered
> by the location both in and around the hospital, makes for an exciting chance 
> to create something new and different.”

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