# Barts Charity launches campaign to raise awareness of trauma injuries

- Link: https://fundraising.co.uk/2018/10/03/barts-charity-launches-campaign-raise-awareness-trauma-injuries/
- Published: 2018-10-03T08:00:38+01:00
- Author: Melanie May

**Barts Charity has launched its 2018 Trauma Appeal, with the aim of raising £1 
million for research and treatment to help trauma patients.**

According to the charity, physical injury – or trauma – to the body kills 46 people
in the UK every day but receives less than 1% of medical research funding.

To raise awareness of this fact, as well as funds, [the campaign](http://www.bartscharity.org.uk/trauma)
tells the stories of the charity’s trauma ambassadors, including MP Stephen Timms,
who was stabbed by one of his constituents. The charity is also releasing three 
short videos showing the journey of a typical trauma patient.

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 The charity is showing the videos across the Barts Health Trust and The Royal 
London Hospital, which is the head of the North East London and Essex Trauma Network,
where 3,000 trauma patients are brought for treatment every year.

There is also a Facebook and web advertising campaign, which sees the videos and
gif adverts appear across the web, in particular targeting those who have recently
visited one of the hospitals, and Barts Charity is also working with its media partner,
the Sunday Mirror, and other national press, to spread awareness of trauma on a 
national scale.

Karim Brohi, Professor of Trauma Sciences at Queen Mary University of London’s Centre
for Trauma Sciences, said:

> “Trauma is a growing issue and we are now faced with tackling the challenge of
> an increasing number of cases in London year on year. Every day in London, a severely
> injured person survives traumatic injury that would have died 10 years ago. This
> is only because of the advancements in trauma research and care that have been
> made to date.
> “There is so much more we need to do to reduce death from trauma
> and improve the quality of life for those that survive. The Barts Charity Trauma
> Appeal aims to increase awareness of this growing disease and raise vital funds
> for it.”

 

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