# RAF Benevolent Fund launches digital storytelling campaign

- Link: https://fundraising.co.uk/2018/09/19/raf-benevolent-fund-launches-digital-storytelling-campaign/
- Published: 2018-09-19T08:02:03+01:00
- Author: Melanie May

**The RAF Benevolent Fund has launched a digital storytelling campaign to build 
support and celebrate the RAF Family.**

 

The charity appointed WPN Chameleon’s digital team [Addition](https://addition.london/)
[last year](https://fundraising.co.uk/2017/11/26/raf-benevolent-fund-create-digital-storytelling-experience-supporters/)
for the campaign. Entitled [Storylines](http://storylines.rafbf.org/)[,](http://storylines.rafbf.org/)
it commemorates the achievements of the RAF and the people who have served. The 
newly launched campaign forms part of a long-term multi-channel programme aimed 
at attracting new prospects, donors and fundraisers, as well as engaging and building
deeper relationships with existing supporters.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 

The digital concept focuses on bringing people’s stories together through an interactive
timeline of the first 100 years of the RAF. Storylines invites users to post and
share stories of RAF life, either their own, or those of relatives, with the initial
intent to engage both new and existing supporters and prospects during the RAF and
[RAF Benevolent Fund](https://www.rafbf.org/) centenaries in 2018 and 2019, as well
as the 80th anniversary of the Battle of Britain in 2020.

 

The site has been in soft-launch until now with over 100 stories already uploaded.
The charity is also using social media and Facebook Canvas to help encourage the
uploading and sharing of stories.

 

Graeme Wallace, Digital Fundraising Specialist at the RAF Benevolent Fund said:

 

> “Storylines reflects how charities need to change the way they engage with both
> existing and potential supporters. The platform will continue to evolve to enable
> long-term, two-way relationships.”

 

Vicky Reeves, MD of Addition added:

 

> “We created a layered engagement process with stories at the heart of the donation
> journey. This digital storytelling experience for potential and existing supporters
> provides a platform for inspiration and commemoration.”

 * **[WPN Chameleon launches international division](https://fundraising.co.uk/2019/02/06/wpn-chameleon-launches-international-division/)**(
   6 February 2019)
 * **[For European charity fundraisers, DRTV’s time has come](https://fundraising.co.uk/2019/12/04/for-european-charity-fundraisers-drtvs-time-has-come/)**(
   4 December 2019)
 * **[DRTV campaign drives sign-ups for Oxfam’s Dressed By The Kids Day](https://fundraising.co.uk/2016/04/28/drtv-campaign-drives-thousands-sign-oxfams-dressed-kids-day/)**(
   28 April 2016)

![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader-
2x.gif)