# Limited edition Peace Babies return to fundraise for Help for Heroes

- Link: https://fundraising.co.uk/2018/09/14/limited-edition-peace-babies-return-fundraise-help-heroes/
- Published: 2018-09-14T09:00:13+01:00
- Author: Melanie May

**One hundred years on from the end of the First World War, Maynards Bassetts is
partnering with Help for Heroes to commemorate its centenary with a limited edition
pack of Peace Babies.**

 

In celebration of the end of the war in 1918, George Bassett & Co. produced Peace
Babies – which would later become Jelly Babies. Maynards Bassetts has now designed
a special limited-edition pack of Peace Babies available at Tesco, aiming to raise
over £25,000 for [Help for Heroes](https://www.helpforheroes.org.uk/), with the 
money raised going to help the charity support today’s armed forces and their families.

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> Jelly Babies were launched in 1918 as Peace Babies, to celebrate the end of WW1.
> 100 years on, Maynards Bassetts have launched this special pack of Peace Babies,
> aiming to raise £25,000 for Help for Heroes. Get yours in selected [@Tesco](https://twitter.com/Tesco?ref_src=twsrc%5Etfw)
> stores and online! [https://t.co/ckQ8bebqmS](https://t.co/ckQ8bebqmS)
> — Help for Heroes (@HelpforHeroes) [September 6, 2018](https://twitter.com/HelpforHeroes/status/1037603808505933824?ref_src=twsrc%5Etfw)

 

Archivists at Mondelez found a rare surviving copy in the records of an export list
mentioning Peace Babies. Thought to be from the 1920s or 30s, this shows a ‘hundred-
weight’ (100lb or 45kg) of Peace Babies listed for sale in ‘4lb wood boxes’, for
the grand total of 68 shillings. This would be the equivalent of £139.60 in today’s
money.

 

Beth Miles, Marketing and Fundraising Director, Help for Heroes, said:

 

> “We are delighted that Maynards Bassetts has chosen to commemorate the centenary
> of the First World War by supporting the heroes of today. It has been fascinating
> to learn about the history behind such a well-loved product, and we are hugely
> grateful for the difference the money raised will make in Help for Heroes work
> supporting our wounded, injured and sick members of the armed forces community.”

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