# YouTube tests new fundraising tools in US launch

- Link: https://fundraising.co.uk/2018/09/03/youtube-tests-new-fundraising-tools-us-launch/
- Published: 2018-09-03T08:00:41+01:00
- Author: Melanie May

**YouTube has announced the launch of a suite of fundraising tools called YouTube
Giving in the US.**

The tools are largely in beta mode at present and [YouTube](https://www.youtube.com/)
has announced [in a blog](https://youtube-creators.googleblog.com/2018/08/introducing-youtube-giving-new-tools.html)
that it is rolling them out first to US creators and qualifying US-registered 501(
c)(3) nonprofits, which are corporations, trusts, unincorporated associations, or
other types of organisation exempt from federal income tax under section 501(c)(
3) of Title 26 of the United States Code.

## The tools

**Fundraisers (beta) – Use your voice for good** lets YouTube creators and nonprofits
create and embed a fundraising campaign next to their videos and live streams. Creators
are responsible for setting up their campaigns, while YouTube will take care of 
the logistics and payment processing. The tool allows fans to donate to creator-
led campaigns directly on YouTube via a “Donate” button.

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**Community Fundraisers (beta) – Do more good together** is currently being rolled
out to a limited group of US creators and qualifying US-registered nonprofits and
allows multiple creators to co-host the same fundraiser. The feature is designed
so that a Community Fundraiser will appear on participating creators’ videos at 
the same time and reflect the collective amount of money their communities are raising
together.

St. Jude Children’s Research Hospital is one of the first to use this tool. The 
charity and 12 gaming creators with over 37 million subscribers combined are teaming
up for a special edition of St. Jude PLAY LIVE on YouTube, a fundraising event, 
which will use the Community Fundraisers beta feature.

 **Campaign matching (beta) – Multiply your impact for good** will be rolled out
over the coming weeks, and will allow creators organising Fundraisers and Community
Fundraisers to receive matching pledges to help amplify their efforts. This beta
feature will display matching pledges from other creators or brands directly within
the Fundraiser to help inspire more fans to get involved and maximise impact.

**Super Chat for Good – Livestream for good** is also rolling out, and enables creators
to raise funds for qualifying US-registered nonprofits on live streams and Premiere
videos. When an eligible creator enables Super Chat for Good, 100% of Super Chat
for Good purchases will be automatically routed to a qualifying nonprofit chosen
by the creator.

 * **[Online tool to help VCSEs improve performance](https://fundraising.co.uk/2016/01/26/215955/)**(
   26 January 2016)
 * **[Tibit offers microdonation channel for charities](https://fundraising.co.uk/2016/04/01/tibit-offers-microdonation-channel-charities/)**(
   1 April 2016)
 * **[Over £70 million raised through CAF Donate](https://fundraising.co.uk/2017/02/14/70m-raised-caf-donate/)**(
   14 February 2017)