# Top 25 fundraising events saw overall income drop in 2017, figures show

- Link: https://fundraising.co.uk/2018/08/17/top-25-uk-fundraising-events-saw-overall-income-drop-2017-figures-show/
- Published: 2018-08-17T08:30:46+01:00
- Author: Melanie May

**Total income across the top 25 mass participation fundraising events fell in 2017,
driven by a decrease in some of the charity calendar’s biggest events according 
to figures from event management firm massive.**

 

In 2017 the top 25 raised £135.5m, with eight events seeing income fall. 12 events
grew income, and three of the top 25 events were new.

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[According to massive](http://www.wearemassive.co.uk/insight/mass-participation-top-25-2/),
[World’s Biggest Coffee Morning](https://coffee.macmillan.org.uk/) posted its first
income drop with a fall of £2m, while [Race for Life](https://raceforlife.cancerresearchuk.org/)
saw income fall by £10m (20%) in 2017.

 

In fact, the top three events – Race for Life, World’s Biggest Coffee Morning, and
Moonwalk, all saw income decrease. In total Race for Life raised £38m last year,
followed by £27.5m for World’s Biggest Coffee Morning, and £7.5m for Moonwalk.

 

However, outside of these events, massive reports an increase in participation as
well as a 6% increase in income generated from the remaining 22 events.

 

The fastest growers were Kiltwalk, which saw income rise by 200% to £2.7m, Cancer
Research UK’s Walk All Over Cancer, which saw a 150% increase and raised £3m, and
British Heart Foundation’s Dechox, which saw a 26% increase and raised £1m. Macmillan’s
Go Sober also grew – by 25%, coming in 5th in the top 25, and raising £5.25m. 

 

 The top 25 also included three new events: Macmillan’s Mighty Hikes, in at number
8 with an income of £4.7m, Social Bite’s Sleep in the Park in 10th place with £3.6m,
and Alzheimer’s Society’s Cupcake Day, which made an entry at position 22, with 
an income of £1.05m. 

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