# Macmillan tops YouGov’s CharityIndex for second year

- Link: https://fundraising.co.uk/2018/08/03/macmillan-tops-yougovs-charityindex-second-year/
- Published: 2018-08-03T08:00:05+01:00
- Author: Melanie May

**Macmillan Cancer Support has topped YouGov’s annual CharityIndex rankings for 
the second year running, with Cancer Research UK staying in second place.**

 

The [YouGov CharityIndex](https://yougov.co.uk/news/2018/08/01/macmillan-tops-yougov-charityindex-rankings-second/)
has tracked 32 charities continuously over the past four years, measuring overall
brand health. The Index score takes into account perceptions of a charity’s quality,
value, impression, satisfaction, reputation and whether consumers would recommend
the brand to others. The latest results are taken from July 2017 to 30 June 2018.

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Overall, [Macmillan](https://www.macmillan.org.uk/), Cancer Research UK and [British Heart Foundation](https://www.bhf.org.uk/)
hold the lead, while RNLI takes fourth place, with Guide Dogs coming fifth.

 

In terms of uplift, RSPCA saw the greatest increase in its Index score, with a change
in score of +2.2. Dogs Trust moved up six points from last year, from eighth to 
second with an uplift in Index of +1.6, followed by Prostate Cancer UK in third (
+1.5). Guide Dogs (+1.4) and Battersea Dogs & Cats Home (+1.4) round off the top
5 improvers.

 * **[Public contract wins by social enterprises at lowest level for two years](https://fundraising.co.uk/2019/01/03/public-contract-wins-social-enterprises-lowest-level-two-years/)**(
   3 January 2019)
 * **[Online giving up in 2018 but overall donations fell, says report](https://fundraising.co.uk/2019/03/05/online-giving-up-in-2018-but-overall-donations-fell-says-report/)**(
   5 March 2019)
 * **[Grant applications rising but digital skills gap hampering efforts](https://fundraising.co.uk/2019/03/06/grant-applications-rising-but-digital-skills-gap-hampering-efforts/)**(
   6 March 2019)

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