# Out-of-office emails provide donated advertising space for charities through Mindshare tool

- Link: https://fundraising.co.uk/2018/08/02/office-emails-provide-donated-advertising-space-charities-mindshare-tool/
- Published: 2018-08-02T08:00:26+01:00
- Author: Melanie May

**Mindshare, part of WPP, has launched a tool that enables companies and individuals
to donate space in their out-of-office emails to charities.**

 

According to [Mindshare](http://www.mindshareworld.com/), UK charities spend £22
billion a year on advertising, almost half of which goes to buy digital media. To
help reduce this cost, Mindshare tasked itself to utilise unused or under-used media
and find a new way to help charities spread their message with minimal spend.

## Advertisement

 

It has created [Dooonate](http://www.dooonate.com): a tool compatible with Microsoft
Office 365 that lets anyone donate the space of their out-of-office emails to a 
good cause by coming to the site and following a three-step process.

 

Dooonate is currently in beta testing with three charities – [Tommy’s](https://www.tommys.org/),
The Big Issue Foundation and The Cure Parkinson’s Trust – and is available to 8,000
employees within the GroupM agency network. It will be available to all Office 365
users, worldwide, from later on in the year.

 

Stephen Robertson, CEO, [The Big Issue Foundation](https://www.bigissue.org.uk/)
said:

 

>  “I am delighted with Dooonate. Raising funds for vital work is critical for The
> Big Issue Foundation. Dooonate is a tool that lets everyone take part in a bit
> of everyday activism, even when they’re out of the office.”

 

Becky Power, Executive Creative Director at Mindshare, commented:

 

>  “We wanted to explore ways our industry could use our expertise and talent for
> a good cause. Every time you see a message from a charity, they’ve probably paid
> to get it there. And advertising is not cheap. Dooonate gives charities a free
> space to send their message straight to people’s inboxes. More importantly, every
> penny a charity doesn’t spend on advertising, it can spend on helping people instead.”

 * **[E-mail lists for software users](https://fundraising.co.uk/1997/08/26/email-lists-software-users/)**(
   26 August 1997)
 * **[Subscribe to our free fortnightly e-mail newsletter](https://fundraising.co.uk/2004/09/08/subscribe-our-free-fortnightly-email-newsletter/)**(
   8 September 2004)
 * **[Michael Gilbert calculates the financial opportunity of email](https://fundraising.co.uk/2006/12/05/michael-gilbert-calculates-financial-opportunity-email/)**(
   5 December 2006)

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