# Pro-bono partnership between HAVAS Just:: & Campaign to End Loneliness announced

- Link: https://fundraising.co.uk/2018/08/01/pro-bono-partnership-havas-just-campaign-end-loneliness-announced/
- Published: 2018-08-01T08:01:28+01:00
- Author: Melanie May

**The Campaign to End Loneliness has partnered with global communications agency
HAVAS Just:: who will provide it with £50,000 worth of free support, advice and 
training over the next 12 months. **

 

This will support the charity’s [Be More Us](https://bemoreus.org.uk/) movement,
which aims to inspire real life conversations and connections to help beat loneliness.

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[Campaign to End Loneliness](https://www.campaigntoendloneliness.org/) is the chosen
charity for the agency’s annual programme A Just:: Cause 2018. The staff-nominated
theme this year is combating loneliness and social isolation in the UK. Campaign
to End Loneliness was selected from 13 UK charities who responded to the agency’s
Just:: Cause [invitation for help](https://fundraising.co.uk/2018/04/19/havas-just-seeks-loneliness-charities-pro-bono-campaign/)
in achieving their goals with communications support earlier this year.

 

Cat Barnett, Director at [Havas Just::,](http://www.havasjust.com/) said:

 

>  “We are passionate about collaborating with the charity sector and it was a very
> hard choice with so many strong causes out there already doing good work.”  “Campaign
> to End Loneliness’s current Be More Us movement to inspire real life conversations
> and connection really spoke to us. It’s just started to gain momentum and we felt
> we could help inject some extra support to drive it forward from here.”

 

Laura Alcock-Ferguson, Executive Director at Campaign to End Loneliness, said:

 

>  “We have achieved a lot of media and digital exposure so far, but our ambition
> now is to elevate Be More Us to the level of a public movement in action – working
> with digital and traditional media, local groups, activists, older and younger
> people.  “Having the support of the talented individuals at Havas Just:: who have
> dedicated their time to the cause is exactly what we need to up-scale to the level
> of a movement in the UK, and potentially see it replicated on social media around
> the world. We are absolutely thrilled.”

 

Campaign to End Loneliness was part of the Jo Cox Commission on Loneliness and is
now a member of the Loneliness Action Group, working with Minister for Loneliness
MP Tracey Crouch to tackle loneliness. It works to inspire organisations and people
to do more to tackle loneliness in older age by ensuring that people most at risk
of loneliness are reached and supported, services and activities are more effective
at addressing loneliness, and a wider range of loneliness services and activities
are developed.

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