# Supporters seeking more control over regular giving, Rapidata report shows

- Link: https://fundraising.co.uk/2018/06/29/supporters-seeking-control-regular-giving-rapidata-report-shows/
- Published: 2018-06-29T09:20:24+01:00
- Author: Melanie May

**Charity supporters want and expect greater control over their regular giving, 
according to a new report by Rapidata into how the payments industry is changing
and what this means for the sector.**

[Rapidata](http://rapidataservices.com/)‘s _The Changing Face of Payments: what 
this means for charities and regular giving _launches at the [IoF Fundraising Convention](http://www.fundraisingconvention.uk/)
2018 on Monday (2 July). It  summarises how the UK payments industry is rapidly 
changing in response to digital as well as Government demands, and the impact on
the charity sector, fundraising and regular giving. The findings shows that 74% 
of Direct Debit payers think they should be able to fully control their payments
each month.

Questioning 2,000 users of Direct Debit, it also reveals that almost half of regular
donors say they would welcome the option to adjust the level of their donation and
to be able to skip a single payment. A third said they would welcome the option 
to take a payment ‘holiday’ rather than just cancelling.

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Rapidata’s research also shows more than four in ten respondents (44%) had previously
taken the decision to cancel a Direct Debit payment in order to reduce their monthly
outgoings.

The report findings suggest that embracing new payment technologies and adopting
a more open attitude to the regularity of donations could help to ensure charitable
giving is an attractive option for new supporters, while providing supporters with
greater control over payment options could improve the donor experience, build loyalty
and reduce attrition.

The latest statistics from across the payments industry on the rise of contactless
and new digital payment platforms, the decline of cash, and the growth in Direct
Debit, are also included in the report.

Following the report’s launch on 2 July, hard copies will be available free from
Rapidata’s stand no.33 in the Convention Expo. The report will also be available
as a free download from [Rapidata’s site](http://www.Rapidata.com).

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