# Charity Benchmarks initiative releases first report on fundraising

- Link: https://fundraising.co.uk/2018/06/28/charity-benchmarks-initiative-releases-first-report-fundraising/
- Published: 2018-06-28T13:00:59+01:00
- Author: Melanie May

**Benchmarking and insight service for UK charities, Charity Benchmarks has released
its first report into fundraising in the country.**

The IOF-supported initiative from [Open](http://opencreates.com/) and [Freestyle Marketing](http://www.freestylemarketing.co.uk/),
[Charity Benchmarks](https://www.charitybenchmarks.org/) analysed data from 20 large
UK charities across a range of qualitative and quantitative measures, tracking over
£2.3 billion of donations, more than £200m of expenditure and the activity of 20
million donors, volunteers and social followers.

The study showed legacies and statutory funding to be the two biggest sources of
income for participants, at around £700m and £400m a year respectively, with retail
and regular giving bringing in around £300m each. Innovation was high on almost 
every charity’s priority list, however participants felt that around 85% of revenue
would continue to come from ‘business as usual’ fundraising activity with corporates
and trusts targeted as particular areas for growth.

## Advertisement

Less than half of participants thought they would raise more net income over the
coming year. However, on a longer horizon of three years, almost all predicted growth.

The full findings of the survey were presented at an event this morning to participating
charities. The event also saw the launch of a new initiative from online consumer
behaviour insight tool [Global Web Index](https://www.globalwebindex.com/) and Charity
Benchmarks, which will see the two work in partnership to develop a bespoke set 
of tools for the sector, to be made available in 2019.

According to Charity Benchmarks, more details of the report will be released over
the coming weeks with a full presentation planned for the [IOF Supporter Journey conference](https://www.institute-of-fundraising.org.uk/events-and-training/events/the-supporter-journey-conference-2018/)
in September.

 * **[Fundraising most important income source for charities, report shows](https://fundraising.co.uk/2018/07/05/fundraising-important-income-source-charities-report-shows/)**(
   5 July 2018)
 * **[Legacy Foresight launches online platform to track legacy stewardship](https://fundraising.co.uk/2019/01/28/legacy-foresight-launches-online-platform-track-legacy-stewardship/)**(
   28 January 2019)
 * **[Progress is happening but charities still falling behind on digital, Code benchmark shows](https://fundraising.co.uk/2019/01/29/252421/)**(
   29 January 2019)

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