# Beko uses influencer marketing to raise €1 million for UNICEF

- Link: https://fundraising.co.uk/2018/06/21/beko-uses-influencer-marketing-raise-e1-million-unicef/
- Published: 2018-06-21T09:30:19+01:00
- Author: Melanie May

**Beko has raised €1 million for UNICEF to help prevent childhood obesity by using
influencer marketing. **

[Beko](https://www.beko.co.uk/) collaborated with influencer marketing platform 
[Whalar](https://whalar.com/) to create shareable content for its Eat Like A Pro
initiative which has achieved around three million engagements to date. Beko aimed
to fuel sharing of healthy eating habits and lifestyle content with €1 donated to
UNICEF for each post shared using the hashtag #EatLikeAPro. With Beko a sponsor 
of Barcelona FC, the campaign centred on El Clásico, the football fixture between
Barcelona FC and Real Madrid which took place on 6 May.

Each influencer was asked to produce three pieces of content, one to be posted in
the lead up to El Clásico and two stories on the day. Instead of the usual Beko 
logo on the Barcelona FC players shirts during El Clásico, the campaign hashtag #
EatLikeAPro featured instead.

## Advertisement

Influencers included @allthatisshe, who produces content with a family focus and
used her #scenefromtheceiling layout to create a post for the campaign to inspire
families around healthy eating, and LA based pro player @_shawnagordon, who portrayed
the #EatLikeAPro campaign with content to give the message that healthy activity
and healthy eating should be a regular part of family life.

https://www.instagram.com/p/BiSWdD4Fb4q/

Whalar co-founder James Street said:

> “The Beko Eat Like a Pro campaign worked so well because we were able to leverage
> the interest and excitement around the international event of El Clásico to build
> awareness of a topic that is of utmost societal importance. Beko, UNICEF, Barcelona
> FC and The FC Barca Foundation were aligned in their objective to end childhood
> obesity, and Whalar were able to find the right influencers to complement this,
> driving the campaign through social media. As influencer marketing continues on
> its upwards trajectory, changing the face of traditional marketing and advertising,
> the trend for using the power of influencer marketing to create societal change
> will only gather in momentum.”

https://www.instagram.com/p/BiS1DbmFqLB/