# Barclays guide aims to help people engage their children in giving

- Link: https://fundraising.co.uk/2018/06/08/barclays-guide-aims-help-people-engage-children-giving/
- Published: 2018-06-08T13:23:34+01:00
- Author: Melanie May

**A new guide by Barclays has been published to help people engage their families
in philanthropy.**

[Future giving: Engaging the next generation](https://privatebank.barclays.com/content/dam/privatebank-barclays-com/en-gb/private-bank/documents/what-we-offer/philanthropy/IBIM7756_GD_19.pdf)
has been created in response to conversations the bank has had with customers about
involving their families with philanthropy, and aims to provide a framework to use
to prepare for discussions on the subject. It looks at when to start and how to 
talk to the different age groups of 5-9 year olds, 10-16 year olds, and 17-25 year
olds, with the types of activities that might engage them with giving, and links
to resources that may help.

It also includes case studies, and can be downloaded as a PDF.

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[Barclays](https://www.barclays.co.uk/) research published last month showed that
younger people are increasingly giving more. 57% of under 35s say they are more 
likely to donate today than they were three years ago, with younger people reporting
giving more money than the over 55s. People aged 35 to 54 said they gave an average
of £265 last year to charities, followed by £246 from under-35s, while the over 
55s gave £168.

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