# Survey shows 57% likely to ask charities to delete personal data after 25 May - Link: https://fundraising.co.uk/2018/05/25/survey-shows-57-likely-ask-charities-delete-personal-data-25-may/ - Published: 2018-05-25T07:22:56+01:00 - Author: Melanie May **With GDPR implementation day upon us, a survey by Charity Checkout suggests that 57% of the public are likely to ask charities to delete their personal information.** The survey, carried out by Maru/Usurv, questioned 1,000 members of the public, and also found that 82% welcome the opportunity to ask a charity to delete any personal information they hold on them. In terms of the information people are happy to share, 74% were happy or indifferent about charities knowing their employment status, 83% their age, and 69% their home address. However, donors are less willing to share some personal information such as personal income, which 59% would not be happy with a charity knowing. ## Advertisement The survey also found that 51% don’t think that charities should store their personal information at all, while 80% would like the option to donate anonymously online. Chester Mojay-Sinclare, Founder and CEO of [Charity Checkout](https://www.charitycheckout.co.uk/) said: > “At first glance, it seems like this data provides cause for alarm. However, the > data also shows us that donors are more comfortable with sharing some items of > personal information, than they are others. We believe that if charities think > carefully about what information they capture about their supporters and why, > they can ensure their supporters remain on-side.” > “Charities need to be clear about both why they need to capture personal information > and about how that data will be used to drive more tailored conversations. This > includes asking for appropriate levels of donation, asking at the right time in > the donor journey, and tailoring the frequency and type of communication to what > the donor wants. This in turn fosters loyalty and trust with donors.“ * **[Marketing consent research: does quantity equal quality?](https://fundraising.co.uk/2018/06/13/marketing-consent-research-quantity-equal-quality/)**( 13 June 2018) * **[GDPR marketing: winning over the data fundamentalist](https://fundraising.co.uk/2018/09/28/gdpr-marketing-winning-over-the-data-fundamentalist/)**( 28 September 2018) * **[Charities ignore supporter preferences at their peril… and lose out on the long-term benefits](https://fundraising.co.uk/2020/01/30/charities-ignore-supporter-preferences-at-their-peril-and-lose-out-on-the-long-term-benefits/)**( 30 January 2020) ![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader- 2x.gif)