# Shortlist announced for IoF Insight in Fundraising Awards

- Link: https://fundraising.co.uk/2018/05/17/shortlist-announced-iof-insight-fundraising-awards/
- Published: 2018-05-17T16:18:59+01:00
- Author: Melanie May

**The shortlist for this year’s IoF Insight in Fundraising Awards has now been announced.**

Now in their seventh year, the [Awards](http://insightsig.org/insight-fundraising-awards-2018-shortlist-announced)
are an initiative of the Institute of Fundraising’s Special Interest Group for Insight
in Fundraising (IoF Insight SIG).

This year’s categories include: Most Powerful Insight Using Data, Most Powerful 
Insight Using Research, Best Use of Data & Analysis in Digital Fundraising, and 
Most Powerful Use of Insight in Mass Fundraising.

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The [full shortlist](http://insightsig.org/insight-fundraising-awards-2018-shortlist-announced/)
can be read on the Awards site, and the shortlisted entries for these categories
are:

**Most Powerful Insight Using Data Analysis**

 * Alzheimer’s Society
 * British Heart Foundation
 * Centrepoint & Wood for Trees
 * Marie Curie & Wood for Trees
 * Cats Protection & Wood for Trees
 * Unicef & Open

**Most Powerful Insight Using Research**

 * Alzheimer’s Society
 * British Heart Foundation, Wood for Trees, Critical Research & Roger Lawson Consulting
 * FastMap & RSPCA
 * Cats Protection & DMS

**Best Use of Data and Analysis in Digital Fundraising**

 * Parkinson’s UK
 * Oxfam GB
 * Cat’s Protection, DTV & JAA Media

**Most Powerful Use of Insight in Mass Fundraising**

 * Cancer Research UK
 * Alzheimer’ Society
 * British Heart Foundation, Wood for Trees, Critical Research & Roger Lawson Consulting
 * Cats Protection & Wood for Trees
 * Prostate Cancer
 * Christian Aid & Open

The Insight in Fundraising Awards are judged against the four key criteria of strategic
planning, insight, innovation and impact; and celebrate the successes and achievements
of analysts, database marketers, researchers and online fundraisers using insight
to drive great fundraising.

In addition, once again, the winners of the Insight in Fundraising Awards will be
shortlisted for the Institute of Fundraising’s [National Awards](http://www.nationalawards.org.uk/)
for the Best Use of Insight category. This award will be presented at the IoF National
Awards gala dinner on 2 July.

The awards ceremony and gala dinner, in association with REaD Group, take place 
on 20 June at central London’s stunning Royal Institute of British Architects. Tickets
can now be [booked online](https://www.eventbrite.co.uk/e/iof-insight-in-fundraising-awards-2018-tickets-44445097483).

Nick Mason, Insight SIG chair, said:

> “Yet again we have had another incredible raft of entries with extremely high 
> standards across all categories, and it is wonderful to see such a range of innovative
> and inspiring uses of data and insight in fundraising. In particular we were delighted
> to see that innovation can flourish despite – and in some cases because of – GDPR.
> Sadly, it is impossible for every entry to win but the judges, as ever, were impressed
> by the quality of the work submitted. We are all looking forward to congratulating
> the winners at the awards ceremony on 20 June.”

 * **[Entries open for 2020 Insight in Fundraising Awards](https://fundraising.co.uk/2020/02/17/entries-open-for-2020-insight-in-fundraising-awards/)**(
   17 February 2020)
 * **[Wood for Trees offers free legacy toolkit whitepaper & webinar](https://fundraising.co.uk/2021/07/05/wood-for-trees-offers-free-legacy-toolkit-whitepaper-webinar/)**(
   5 July 2021)
 * **[New report consolidates data, insights, trends & predictions for post-pandemic charity sector](https://fundraising.co.uk/2022/07/25/new-report-consolidates-data-insights-trends-predictions-for-post-pandemic-charity-sector/)**(
   25 July 2022)

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