# Muslim Aid campaign asks people to make their Zakat count this Ramadan

- Link: https://fundraising.co.uk/2018/05/08/muslim-aid-campaign-asks-people-make-zakat-count-ramadan/
- Published: 2018-05-08T07:06:17+01:00
- Author: Melanie May

**Muslim Aid is aiming to raise £6 million this Ramadan with a campaign asking people
to make their Zakat count by donating it to support the charity’s work. **

Zakat is a religious obligation for all adult Muslims who meet the criteria. It 
is usually calculated as 2.5% of income for those whose personal wealth, or what
they own, is more than the cut off amount.

The [pre-Ramadan campaign](https://www.muslimaid.org/campaigns/ongoing-campaigns/british-muslims-made-it-count/)
has already gone live across [Muslim Aid](https://www.muslimaid.org/)’s digital 
channels, and with a direct mail supporters’ pack. A mixed marketing campaign will
run across the UK during the month of Ramadan, on over 150 billboards, 385 bus rear
panels, and outdoor digital boards around the country in locations including Bradford
Shopping Centre, the M25 and the Birmingham flyover.

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The campaign will also run in print advertising in national and community newspapers,
live television appeals on Channel S and the Islam channel and across Muslim Aid’s
social media channels.

Celebrity chefs Madhur Jaffrey and Ainsley Harriott are also supporting the campaign
by sharing special recipes, for both the breakfast (Suhoor) and sunset meals (Iftar),
to help people as they fast this Ramadan. These recipes are being used in the direct
mail as well as across Muslim Aid’s digital channels and in selected publications.

Rosina Louafi, Creative Director at Muslim Aid said:

> “We, at Muslim Aid have put the donors at the heart of our creative campaign, 
> and aim to capture the positive feelings associated with Ramadan and giving Zakat.
> We believe our supporters will identify and relate to the strong eye-catching imagery
> and are now looking forward to seeing this roll out, as we have set ourselves 
> an ambitious target of increasing our fundraising by an additional 20% this year.”

 * **[Chocolate cakes raise over £1 million for Syria](https://fundraising.co.uk/2018/06/13/chocolate-cakes-raise-1m-syria/)**(
   13 June 2018)
 * **[Ramadan 2019 fundraising round up](https://fundraising.co.uk/2019/05/01/ramadan-2019-fundraising-round-up/)**(
   1 May 2019)
 * **[MyTenNights raises £10.9 million for charity during Ramadan](https://fundraising.co.uk/2020/05/29/mytennights-raises-10-9m-for-charity-during-ramadan/)**(
   29 May 2020)

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