# More products to boost funds raised for charity by Making a Difference Locally

- Link: https://fundraising.co.uk/2018/05/08/more-products-to-boost-funds-raised-for-charity-by-making-a-difference-locally/
- Published: 2018-05-08T10:21:43+01:00
- Author: Howard Lake

**Nisa’s charity Making a Difference Locally (MADL) is changing the way it is funded
this month to raise additional funds for small charities and good causes across 
the UK.**

Wholesale sales of all branded products featured in Nisa’s consumer leaflet (which
change every three week period) will now carry a 0.25% donation to the charity. 
Nisa’s Heritage own label products will carry a donation of 0.6% all year round.

While Heritage products already contributed to the charity’s income, previously 
only branded products from a small number of supplier partners carried donations.

## Advertisement

In the first week of trading with the new funding model, income from the sales of
Heritage products increased by 6% and the income generated from products to be featured
on the consumer leaflet increased by 461%.

 

## MADL is 10

The new funding model comes as [Making a Difference Locally](http://www.nisalocally.co.uk/community/make-a-difference-locally)
celebrates its 10th anniversary this year, and aims to increase the support given
to UK communities through the charity. It has donated over £7.5 million to around
10,000 causes to date. Over 2,300 Nisa stores are taking part.

Stores are able to donate funds raised to a local charity or good cause of their
choice within a 10 mile radius, ensuring money raised by the community stays within
the community.

Nisa members will receive 10th birthday-themed point of sale kits this month to 
help highlight the charity to their customers in-store.

Kate Carroll, Nisa’s Head of Charity, said: “We are so grateful to the hundreds 
of suppliers who are getting behind this new funding model to ensure that Nisa’s
independent retailers are able to give back even more to the local communities they
serve. 

“Nisa’s Heritage range suppliers have supported the charity for many years, but 
this is the first time every supplier will be contributing equally across the wide
range of own-label products.”

.

 * **[20 small charities win Weston Charity Awards](https://fundraising.co.uk/2018/06/14/20-small-charities-win-weston-charity-awards/)**(
   14 June 2018)
 * **[Lloyds Bank Foundation to step up support for smaller charities](https://fundraising.co.uk/2018/06/20/lloyds-bank-foundation-step-support-smaller-charities/)**(
   20 June 2018)
 * **[Thames Valley law firm donates £30k to local charities](https://fundraising.co.uk/2018/07/16/thames-valley-law-firm-donates-30k-local-charities/)**(
   16 July 2018)

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