# Morrisons launches its largest charity product promotion

- Link: https://fundraising.co.uk/2018/05/02/morrisons-launched-largest-charity-product-promotion/
- Published: 2018-05-02T00:01:56+01:00
- Author: Howard Lake

**Supermarket Morrisons has launched ‘Every Pack Gives Back’ for its charity partner
CLIC Sargent. It says that this is its largest ever charity product promotion.**

Focusing on the tea and coffee break, it is reducing the price of 32 lines of tea,
coffee, biscuit and cereal bars. This is the first time Morrisons has brought so
many brands together in support of its charity partner.

Selected Kelloggs, McVities, Cadbury, Belvita, Nescafe and Yorkshire Tea products
are on sale from 2-29 May, with **5p per pack** going to CLIC Sargent to help children,
young people and their families facing cancer.

## Advertisement

![Yorkshire Tea](https://wfay6x.infiniteuploads.cloud/2018/05/yorkshire-tea.jpg)

**SEE ALSO: [Morrisons raise record £326k for CLIC Sargent for World Cancer Day](https://fundraising.co.uk/2018/03/08/morrisons-raise-record-326k-for-clic-sargent-for-world-cancer-day/)(
8 March 2018)**

 

## Every Pack Gives Back

‘Every Pack Gives Back’ is part of a [partnership between Morrisons and CLIC Sargent](http://clicsargent.org.uk/morrisonsdonate).
The partnership has a target of £8m “which will transform the support CLIC Sargent
can give to families following a cancer diagnosis”.

John Gunton, Senior Buying Manager at Morrisons, said: “Thanks to the generosity
of our colleagues and customers we have already raised almost £3.8 million for young
lives facing cancer – and with Every Pack Gives Back we hope to reach the £4 million
milestone.”

The three-year partnership has a total target of £8 million. [Morrisons staff chose CLIC Sargent](https://fundraising.co.uk/2017/02/08/clic-sargent-chosen-7m-morrisons-charity-partnership/)
following a vote in January 2017.

⌊Rice Krispies Squares⌉⌊Rice Krispies Squares⌉ ⌊Kellogg's Special K Biscuit Moments⌉

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