# Insight-ful opens benchmarking study into society lotteries

- Link: https://fundraising.co.uk/2018/04/30/insight-ful-opens-benchmarking-study-society-lotteries/
- Published: 2018-04-30T16:56:10+01:00
- Author: Howard Lake

**Charity insight agency Insight-ful is inviting charities to take part in its benchmarking
study into UK society and charity lotteries, the “largest study” undertaken so far.**

The research follows smaller studies in 2017 which helped inform improved retention
of lottery players. This year’s study takes this research nationwide.

Jonathan Cook, Director of Insight-ful, explains: “Society lotteries are a really
great acquisition tool for charities at the moment and they’re growing year on year–
yet there really isn’t any information out there about what results to expect, where
to invest, who to recruit and what to do with players to retain them and steward
them.

## Advertisement

“This study should help charities of all shapes and sizes to plan their investment
in their lottery better and see longer retention rates and higher returns.”

![Jonathan Cook](https://wfay6x.infiniteuploads.cloud/2018/04/jonathan-cook.jpg)

_Jonathan Cook_

The benchmarking research was first announced at the National Association of Hospice
Fundraisers and Lotteries Council conferences. Since then, “dozens of charities”
have signed up to the study, but Insight-ful is looking for more participants.

 

## What do participants receive?

Organisations which do take part will be invited a free conference in the autumn
at which the results will be presented.

In addition they will receive a personalised interactive report with their charity’s
data benchmarked against the rest of the sector, as well as support and advice for
how to interpret the results for their organisation. 

 

![Sample benchmarking report for society lottery](https://wfay6x.infiniteuploads.
cloud/2018/04/weekly-lottery-benchmarking-chart.jpg)

_Sample benchmarking report for society lottery_

 

Cook added: “This study should be perfect for any organisation looking seriously
to invest in lotteries over the coming years. It will ensure that investments are
made where they will have the biggest impact.”

You can [sign up to take part](https://www.insight-ful.co.uk/) at Insight-ful and
receive a sample interactive report.

Insight-ful was set up in 2012 to help charities develop insight driven fundraising
and communications strategies. Its mantra is “No decision should be made on a hunch”.

 

_Main image: [Lottery balls](http://www.shutterstock.com/pic-98905280.html) – 3dfoto
on Shutterstock.com_

 * **[Your Hospice Lottery players raise £1 million for Arthur Rank Hospice Charity](https://fundraising.co.uk/2018/10/26/hospice-lottery-players-raise-1-million-arthur-rank-hospice-charity/)**(
   26 October 2018)
 * **[Record year of fundraising for charity lotteries](https://fundraising.co.uk/2018/11/30/record-year-fundraising-charity-lotteries/)**(
   30 November 2018)
 * **[Charity leaders unite in letter urging go ahead on lottery law changes](https://fundraising.co.uk/2019/04/30/charity-leaders-unite-in-letter-urging-go-ahead-on-lottery-law-changes/)**(
   30 April 2019)

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