# JustGiving overhauls donation fee model to let donors take on costs

- Link: https://fundraising.co.uk/2018/04/26/justgiving-overhauls-donation-fee-model-let-donors-take-costs/
- Published: 2018-04-26T11:32:53+01:00
- Author: Melanie May

**JustGiving has announced an overhaul of its donation fee model that will see participating
donors’ chosen charities receive an extra £1 for every £20 given.**

Through the new fee model, called Donation Boost, instead of charities being charged
[JustGiving](https://www.justgiving.com/)’s small fee on donations, their donors
will now be given the option of covering it.

![JustGiving donation web flow - three screenshots](https://wfay6x.infiniteuploads.
cloud/2021/09/JG_DonationBoost_Flow.webp)

Donation flow on JustGiving

 According to JustGiving, the release of Donation Boost follows weeks of initial
development and usability testing with 12 major charities, including [Make-a-Wish Foundation](https://www.make-a-wish.org.uk/),
WaterAid and Great Ormond Street Children’s Charity. Results from the tests show
that approximately 70% of donors chose to adopt Donation Boost when presented with
the option, with 99% of Donation Boost donations having a higher average value for
charities compared to those that did not adopt the option.

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Neil Bannister, Managing Director of JustGiving in the UK & Ireland commented:

> “As JustGiving reaches the milestone of $5 billion raised for good causes, Donation
> Boost shows we are continuing to work hard to offer the best and most innovative
> solution to our charity partners and donors alike.
> “Not only does this innovation
> demonstrate our continuing and unrivalled commitment to the charitable sector 
> and good causes globally, but also a renewed commitment to transparency with our
> users in regards to how we operate in order to increase consumer trust even further.”

Andy Holland, Interim Director of Fundraising and Marketing at Make-a-Wish Foundation
said:

> “We’re thrilled that JustGiving has responded to the sector’s feedback and developed
> this innovative tool that not only provides greater transparency but also adds
> value to our partnership.
> “The new ‘Donation Boost’ feature enables supporters
> to contribute to the costs of online fundraising, safe in the knowledge that their
> full donation will come to Make-A-Wish UK. We’re really excited to see the impact
> that this will have across charitable giving online.”

Donation Boost is now live across the JustGiving charity fundraising platform for
all charities and their fundraisers. 
The launch follows GoFundMe’s [scrapping of platform charges](https://fundraising.co.uk/2018/01/17/gofundme-scraps-platform-fees-uk/),
announced in January this year.

![](https://wfay6x.infiniteuploads.cloud/2021/09/JG_diagram_with_donation_boost-
846x1024.webp)

The new model