# New goDonate platform helps smaller charities increase online donations

- Link: https://fundraising.co.uk/2018/04/19/new-godonate-platform-helps-smaller-charities-increase-online-donations/
- Published: 2018-04-19T09:00:58+01:00
- Author: Melanie May

**A new online donation platform aimed specifically at helping smaller charities
raise more funds has launched.**

Called [goDonate](https://addition.london/Products/GoDonate), the online donation
platform has been created by [WPN Chameleon](http://www.wpnchameleon.co.uk/)’s digital
team [Addition](https://addition.london/). It has been designed to provide an engaging
and simplified donation journey for supporters, using payment technologies including
Apple Pay, Google Pay and PayPal to make donating easier by minimising the number
of fields the donor has to complete.

The platform’s backend integrations have also been tailored to reduce internal admin
and management, while other features are customisable to track supporter donations
and improve the overall user experience with tailored content for different campaigns
and appeals.

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Vicky Reeves, MD at Addition, said:

>  “There is a misconception within the charity sector that when a supporter visits
> your website to donate to your charity, that they will go on to complete their
> donation. Statistics show that a significant number of potential donors do not
> go on to donate – they can be put off by a poor user experience, having to complete
> lengthy forms, or having security concerns over submitting their details. goDonate’s
> simple and user-friendly platform addresses these issues, while also engaging 
> and motivating supporters as they complete their donation.”

[The Fire Fighters Charity](https://www.firefighterscharity.org.uk/) has already
used the new platform, changing the design of its donation form, simplifying and
reducing the number of steps, and future proofing it for online and mobile payment
innovation. It is now also able to handle spikes in traffic and donations following
emergency appeals, and since implementing goDonate, has seen a 49% increase in monthly
donations.

 

 [](https://wfay6x.infiniteuploads.cloud/2018/04/rsz_firefighters.jpg)

 

Kate Griffiths, Income Generation and Engagement Manager from The Fire Fighters 
Charity said:

>  “We are really pleased with our new donation pages. The pages are mobile responsive
> and offer our donors and supporters new payment options making it easier for them
> to make a donation.”

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