# Most corporate support still going to big name charities, research finds - Link: https://fundraising.co.uk/2018/04/18/most-corporate-support-still-going-big-name-charities-research-finds/ - Published: 2018-04-18T10:15:59+01:00 - Author: Melanie May **The majority of CSR managers agree that local causes are losing government funding yet most firms support big charities, research from The Good Exchange has found.** [The Good Exchange](https://thegoodexchange.com/)’s research questioned 201 CSR managers in Q1 this year. It found that more than three quarters (77%) of respondents agreed that many more local charities and good causes are losing or seeing cuts in funding from central and local government with nearly a third (32%) strongly agreeing with this statement. 75% of managers also agreed that corporate and employee fundraising activities are becoming much more important to the local community as a result. The majority (58%) reported that between one and five charities/good causes had benefited from their CSR initiatives in the last 12 months. However, most of this funding was donated to national charities (42%), compared with just 20% being allocated to those operating at a local level. ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/) 54 charities were mentioned by the managers surveyed as having been supported by their organisations over a 12-month period. 54% of these are one of the top 29 charities in the UK by income, an additional 31% (17) are also either national or international charities and 16% (9) are local charities or good causes. Ed Gairdner, Chief Operating Officer of The Good Exchange, said: > “Smaller charities and charitable initiatives provide essential support within > communities that are dealing with the impact of years of local government cuts. > However, they are missing out on vital corporate funding as they cannot compete > with the big national charities when it comes to generating awareness of their > funding needs and having the time and skills to identify and build relationships > with the decision makers in businesses who decide which charities to give money > to. “A combination of the arduous administrative burden and the fact that smaller > charities are at a distinct disadvantage when it comes to marketing themselves > in a sector dominated by the large national charities, results in the majority > of businesses funnelling money in to the same small pool of large national charities.” In fact, 34% said that detailed information about each individual charity and their fundraising projects is not easy to find and that this is a challenge they face when trying to choose who their organisation should support. 43% of respondents agreed with the statement that ‘the administrative burden on our CSR team restricts our ability to donate/raise money for multiple/local causes’, showing that this is also a key stumbling block for many to widening support to more causes. While 76% of the managers surveyed said that outcome tracking, measurement and reporting and charitable programmes are important to their organisation, with 29% stating that it is extremely important, only 1% said they have an online reporting system that displays results of their organisation’s charitable giving. 44% of CSR managers said they relied on asking the recipient organisation to provide results to measure the impact of their charitable giving.  * **[14 great corporate-charity partnerships for May 2018](https://fundraising.co.uk/2018/05/14/14-great-corporate-charity-partnerships-may-2018/)**( 14 May 2018) * **[Euromonitor International achieves goal of donating 1% of turnover to charity a year](https://fundraising.co.uk/2018/05/29/euromonitor-international-achieves-goal-donating-1-turnover-charity-year/)**( 29 May 2018) * **[Argos raises £3.2 mn for Macmillan over 3 years](https://fundraising.co.uk/2018/05/29/argos-raises-3-2m-macmillan-3-years/)**( 29 May 2018) ![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader- 2x.gif)