# Bank swaps company logo for charity on rugby shirts

- Link: https://fundraising.co.uk/2018/04/13/bank-swaps-company-logo-charity-rugby-shirts/
- Published: 2018-04-13T08:21:50+01:00
- Author: Howard Lake

**The Bank of Ireland has taken its name off two provincial rugby jerseys to replace
it with the name the Irish Heart Foundation to help raise money for the charity.**

[Bank of Ireland](http://www.bankofireland.com) sponsors both Munster and Leinster
teams with their logo appearing on the team shirts and these are being replaced 
by the Irish Heart Foundation name in support of a text appeal for Munster’s game
in European Rugby Champions Cup game against Toulon on March 31st in Thomond Park
and on the Leinster jersey for a game in May.

 **SEE ALSO: [Aston Villa chooses charity over sponsorship](https://fundraising.co.uk/2008/06/04/aston-villa-chooses-charity-over-sponsorship/)(
4 June 2008)**

## Advertisement

The funding will go towards free CPR training to teachers and students and aims 
to have more than 300,000 school children trained in lifesaving skills by the end
of this year. The ask for the appeal will be €4, with the charity receiving €3.60.

> We’ve given over our [@MunsterRugby](https://twitter.com/Munsterrugby?ref_src=twsrc%5Etfw)
> jersey sponsorship to the [@IrishHeart_ie](https://twitter.com/Irishheart_ie?ref_src=twsrc%5Etfw)
> for this Saturday’s European Cup Quarter Final. Find out how you can help
> — Bank of Ireland (@bankofireland) [March 26, 2018](https://twitter.com/bankofireland/status/978231266507153409?ref_src=twsrc%5Etfw)

## Three charity partners

Bank of Ireland last year announced that it has selected three organisations as 
its new flagship charity partners for 2017/18 – Age Action, Irish Heart and The 
Jack and Jill Children’s Foundation. The company is running separate fundraising
programmes for each organisation, comprising of corporate funding support and staff
fundraising.

> Best of luck to [@MunsterRugby](https://twitter.com/MunsterRugby?ref_src=twsrc%5Etfw)
> today, proudly wearing the [@IrishHeart_ie](https://twitter.com/IrishHeart_ie?ref_src=twsrc%5Etfw)
> on their jerseys. [#MUNvRCT](https://twitter.com/hashtag/MUNvRCT?src=hash&ref_src=twsrc%5Etfw)
> [#BOIrugby](https://twitter.com/hashtag/BOIrugby?src=hash&ref_src=twsrc%5Etfw)
> [#SUAF](https://twitter.com/hashtag/SUAF?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/FiWzffhjAU](https://t.co/FiWzffhjAU)
> — Bank of Ireland (@bankofireland) [March 31, 2018](https://twitter.com/bankofireland/status/980084680316915712?ref_src=twsrc%5Etfw)

 
As part of its support for the charities, the Bank of Ireland is also supporting
each of the three charities with mentoring and volunteering to help make a significant
difference to the work they do. This includes funding nursing hours for the children
of Jack and Jill families; bringing CPR training to all secondary schools in Ireland
and supporting the needs and quality of life of older people in every community 
where we are based.

Speaking about the charity partnerships last year, Audrey Nolan, Head of Corporate
Social Responsibility at Bank of Ireland explained what their expectations were 
for working with charities.

She said: “We’re looking for organisations that complement our responsible business
approach for customers and colleagues in communities throughout Ireland. Our colleagues
want opportunities to get involved and to give back not just by writing a cheque,
but by having a much deeper involvement where they can give their time and expertise
to make a real difference.”
  

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