# Altruisto browser extension generates donations via online shopping

- Link: https://fundraising.co.uk/2018/04/13/altruisto-browser-extension-generates-donations-via-online-shopping/
- Published: 2018-04-13T11:06:02+01:00
- Author: Howard Lake

**Altruisto is a browser extension which generates an affiliate commission for three
charities when shopping at participating merchants’ sites.**

Altruisto has partnered with [over 1,000 companies](https://altruisto.com/partners)
such as Barnes & Noble, AliExpress, eBay, and Microsoft.

It is available for Chrome and [Firefox](https://addons.mozilla.org/en-US/firefox/addon/altruisto-com/),
with versions for Opera and Edge soon to be available.

## Advertisement

After installing Altruisto, when you visit one of the partner stores you see a special
box with a button stating ‘Start raising money’. When you click the box and confirm
your choice you are redirected back to the partner store. From then on, whenever
you buy something Altruisto receives a portion of the price you paid. This is typically
between 1% and 6%.

After deducting its running costs Altruisto donates the remainder of its income 
to three charities.

The organisation is a Community Interest Company, meaning that it has an obligation
to use its profits and assets for the public good. Consequently it donates 100% 
of the remainder income to charities.

> [https://t.co/MmN56VIUHK](https://t.co/MmN56VIUHK) – Do good just by shopping 
> online [https://t.co/FjxtwGWxNV](https://t.co/FjxtwGWxNV)
> — Steven Pinker (@sapinker) [August 21, 2017](https://twitter.com/sapinker/status/899723513627648001?ref_src=twsrc%5Etfw)

 

## How Altruisto works

![How Altruisto works - infographic](https://wfay6x.infiniteuploads.cloud/2018/04/
How-Altruisto-Works-1024x576.jpg)

## “Effective charities”

It has chosen three charities to support, which tackle extreme poverty and global
health. It has selected them based on recommendations from the [Givewell](http://GiveWell.org)
site. This conducts “in-depth research into how well charities do what they are 
supposed to do and chooses the best one”.

> This chrome extension raises money for [@givewell](https://twitter.com/GiveWell?ref_src=twsrc%5Etfw)
> charities whenever you buy stuff online at no extra cost to you! [https://t.co/1FvezCJoOj](https://t.co/1FvezCJoOj)
> — Liv Boeree (@Liv_Boeree) [August 7, 2017](https://twitter.com/Liv_Boeree/status/894597256384577537?ref_src=twsrc%5Etfw)

 

The three charities are:

 * Against Malaria Foundation
 * Schistosomiasis Control Initiative
 * Give Directly

The startup plans to add more charities to benefit, but not to expand it beyond 
Givewell’s recommended charities.

An app is also planned to help make mobile purchasing via the browser even easier.

> Help [https://t.co/kYYVV2bEzI](https://t.co/kYYVV2bEzI) raise money for highly
> effective charities (GiveWell approved) at no cost to you: [https://t.co/bGYj1eKJhy](https://t.co/bGYj1eKJhy)
> — Peter Singer (@PeterSinger) [August 1, 2017](https://twitter.com/PeterSinger/status/892286979030765568?ref_src=twsrc%5Etfw)

The browser extension has raised over $1,000 so far.

## Source code

The source code of the extension is publicly available on [GitHub](https://github.com/Altruisto/altruisto)
for anyone to view, audit, and improve. As well as demonstrating transparency in
how the extension works, this also means that other developers can participate in
the development of the extension.

 

## Extension only

Altruisto does not operate a web version of its service, with services like daily
deals, product feeds, vouchers, and coupons. In this way it differs from existing
charity affiliate services like GiveAsYouLive, The Giving Machine, Easyfundraising
and GoRaise.co.uk.

 

## AmazonSmile

Since the browser was developed Amazon has extended its AmazonSmile donation service
to charities in the UK. Does that remove the need for Altruisto when shopping on
Amazon?

Altruisto’s FAQ points out that its other partners “usually donate 2-12 times more
through Altruisto (1-6%) than Amazon does through Amazon Smile (only 0.5% of the
final price)”. In addition its partner stores include products or services that 
are not available on Amazon, such as financial products and sports clubs’ official
apparel.

 * **[TheGivingMachine CEO calls for fairer treatment over affiliate commission payments](https://fundraising.co.uk/2019/08/13/thegivingmachine-ceo-calls-for-fairer-treatment-over-affiliate-commission-payments/)**(
   13 August 2019)
 * **[UK Fundraising is Amazon.co.uk Associates site of the Week!](https://fundraising.co.uk/1999/11/13/uk-fundraising-amazoncouk-associates-site-week/)**(
   13 November 1999)
 * **[Holy cowshed!](https://fundraising.co.uk/1999/12/02/holy-cowshed/)** (2 December
   1999)

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