# DMA crowns winners of Customer Engagement Labs prize

- Link: https://fundraising.co.uk/2018/04/05/dma-crowns-winners-customer-engagement-labs-prize/
- Published: 2018-04-05T09:16:27+01:00
- Author: Melanie May

**The DMA has announced the winners of its latest Customer Engagement Labs day, 
which saw three teams battle it out to answer a live brief from Crisis.**

The one-day immersive hackathon saw the three teams challenged with finding new 
ways of boosting brand awareness and reach for the charity, both outside of the 
traditional Christmas period and across Britain where [Crisis](https://www.crisis.org.uk/)
run services which help people out of homelessness.

The day was hosted by [dunnhumby](https://www.dunnhumby.com/), with the winning 
campaign selected due to its combination of data-driven insight, creative thinking
and strategy to deliver tangible results to the charity.

## Advertisement

The successful team included Lisa Hardaker Head of Media Development at Response
One, Natalie Murray Marketing Manager from SBL, Sandro Scordo Database & Data Resource
Manager at Leonard Cheshire Disability and Martin Emson Insights & Analytics Manager
from Freemans Grattan Holdings. They took home a £50 Amazon voucher each and the
knowledge that they have helped Crisis develop their marketing plans.

Rachel Aldighieri, MD of the DMA, said:

> “The most successful brands put excellent customer engagement at the heart of 
> what they do. Success lies in the collaboration within these organisations, from
> the data experts and technology specialists right the way through to the creative
> team and media experts. We created the Customer Engagement Labs to offer a new
> approach, giving attendees the chance to learn without restrictions or silos. 
> Allowing them to come up with innovative ideas and forward-thinking solutions 
> to real-life problems.”

Richard Moody, Head of Supporter Engagement at Crisis said:

> “We were really impressed with the ideas and work the teams were able to showcase
> in just a day. There was certainly some serious discussion among the judges about
> who should win, but ultimately there can only be one. The winning team captured
> the essence of our brand and used clever technical, creative and data solutions
> to develop a great customer engagement strategy. They understood the objectives
> we have as a brand and created a campaign that we agreed could have real benefit
> to the charity if put into action.”

[Hackathons](https://fundraising.co.uk/2018/03/23/hackathons-can-work-charity/) 
provide a way for charities to find solutions to problems within a set timeframe
by involving third-party organisations. The DMA’s [Customer Engagement Labs](https://dma.org.uk/article/customer-engagement-labs)
encourage collaboration between data, technology and creative professionals, to 
help break down barriers to understanding and build successful customer engagement
across channels. Future editions will work on more real client briefs and develop
new ways to solve problems within the business through better customer engagement.

 

Main image: the winning team.

![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader-
2x.gif)