# Most corporate-charity partnerships small & short-term, study finds

- Link: https://fundraising.co.uk/2018/03/29/corporate-charity-partnerships-small-short-term-study-finds/
- Published: 2018-03-29T07:27:33+01:00
- Author: Melanie May

**The majority of partnerships between charities and businesses are short-term with
donations largely under £5,000, according to a study by New Philanthropy Capital.**

In fact, 70% of donations from businesses are under £5,000, [NPC](https://www.thinknpc.org/)’
s [_Building More Impactful Corporate-Charity Partnerships _](https://www.thinknpc.org/publications/corporate-charity-partnerships/)
report found. But, while 41% of the charities surveyed expect to partner more with
private sector organisations over the next three years, NPC’s report states that
these short-term small value relationships do not help charities to develop long-
term projects that have sustainable impact, and that there is little point in having
more corporate charity partnerships unless if this is the case.

In fact, the social impact of corporate-charity relationships is largely overlooked
NPC found in interviews with a range of national businesses and charities including
Macmillan Cancer Support, Alzheimer’s Society, Bank of America Merrill Lynch and
National Grid. Instead, the vast majority of businesses (91%) cite enhancing brand
or corporate reputation as their main impetus for partnering with NGOs, with resource
generation the lead motivation for 92% of charities.

## Advertisement

NPC is calling for corporate-charity partnerships to be re-examined and restructured
with social impact the main incentive for forming partnerships instead. In its report,
it lists what it believes needs to be improved in order to build more impactful 
corporate-charity partnerships: establishing an equal relationship, thinking beyond
corporate social responsibility, designing effective volunteering, involving more
partners, and measuring their impact.

The full report can be [downloaded](https://www.thinknpc.org/publications/corporate-charity-partnerships/)
from the NPC site.

 * **[Most corporate support still going to big name charities, research finds](https://fundraising.co.uk/2018/04/18/most-corporate-support-still-going-big-name-charities-research-finds/)**(
   18 April 2018)
 * **[14 great corporate-charity partnerships for May 2018](https://fundraising.co.uk/2018/05/14/14-great-corporate-charity-partnerships-may-2018/)**(
   14 May 2018)
 * **[Euromonitor International achieves goal of donating 1% of turnover to charity a year](https://fundraising.co.uk/2018/05/29/euromonitor-international-achieves-goal-donating-1-turnover-charity-year/)**(
   29 May 2018)

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